We’re excited to introduce you to the always interesting and insightful Gina Cas. We hope you’ll enjoy our conversation with Gina below.

Gina, looking forward to hearing all of your stories today. Can you talk to us about a project that’s meant a lot to you?

The latest project I’ve been working on has been a total surprise even for me, as I started working on it earlier than I’ve imagined and it has developed faster than I’ve expected as well. I’m speaking about my first book, that I’m writing myself, and even though I might have thought I would write it later on in my life, the truth is…it has been such a wild ride so far, that I’d have enough material to write 2 books now, so I’m sure I’m going to write a sequel later on.
The number one reason I’ve decided to write it at this moment in time is due to the fact that a long and somehow unhappy chapter of my life, a 33 years old chapter, to be more specific, has come to an end now. With this book I’m ready to close this chapter once and for all and move on to a healthier, brighter and more rewarding one. Therefore, this book will be a life milestone on my mission.
As soon as I started writing, I never stopped. It was such a flowing process, even though this would be my first book ever, I have never studied or trained myself in any shape or form for this process. It all comes so natural to me and this was the biggest sign that it was the right time to work on it, as everything seemed to fall into place effortlessly.

Gina, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

The last couple of years I’ve been focusing on transitioning to this new phase of my career, that meant total freedom. From now on, I get to create what I had in mind for years, but it was never the time…until now. I’ve been preparing the field for the future projects to take shape, but the main 2 current projects are centered around bringing out to light everything that has been going on behind the scenes that nobody knew about. I’m speaking about my next music video and my first book.
For the audience to totally understand me as an artist, they would have to understand me as a human being first, and most of them didn’t have the opportunity to do so. I feel I just can’t move on without telling all the truth now. All the songs that I’ve prepared, the visuals and the videos contain aggressive and dramatic concepts that could never be fathomed without knowing the real story of my life, what I’ve been hiding for decades. I want to express all my anger through art and let it all out through my book, to set the record straight.
Along the years, people have unfairly characterized me as a spoiled girl, who had the luxury to make creative projects because of the financial support she has had, disregarding the talent, the work, the vision, the sacrifices, the commitment, the resilience and the courage needed. I was sick and tired of being unfairly accused. Really, I get it, but the truth is far more dramatic than they have imagined and it is time for those who really want to know more about my story, to be able to read about it. This is the most important step I’m taking further, in order to start my new life as an artist and as a human being.
This book will serve as healing for myself and it’s my responsibility to God to clarify things and tell all the truth. Given the fact that everything I’ve done for the past 10 years seemed so chaotic, the book will shed light on any misconception and misperception. I wouldn’t be able to explain all of it in 2 phrases, that’s why I chose to write a full book, to paint the bigger picture for people to really understand where I come from.

Have you ever had to pivot?

The pivotal point in my career was certainly the moment I closed my first fashion showroom 9 years ago. Even though it seemed tragic, or a failure, for me it was a blessing in disguise. That venture was part of my prison and still, the key to my liberation. Because things didn’t work out the way I would’ve expected, I had the courage to follow the real path of my career, the one I wasn’t fully aware of in the beginning, to be honest.
I thought I would have a normal journey, that of being a fashion designer, of having a normal life, a simple path of creating clothing. Little did I know God had a different plan for me, more complicated than the one I had imagined and it turned out that the fashion showroom was just the initiation, a false start, one that would lead me to my true mission. I’ll elaborate more about the story behind the scenes in my book, that is halfway there, by the way…

What’s a lesson you had to unlearn and what’s the backstory?

The number one lesson I had to unlearn was that of trying to make art or clothing that wouldn’t scare the audience. My natural inclination, from the beginning of this journey, was to create unconventional art, but given the reaction and the feedback of the people, that were harsh most of the times, I started doubting the path I was pursuing and I thought maybe I should do something more conventional that would attract the audience.
I felt guilty because everyone was telling me it was too much, it was out of this world, it was aggressive, strange and the list could continue. I felt inadequate. In the end I realized that was not my path, making conventional art was not me. It was a long process, that was more likely internal, rather than career wise, to integrate the parts of me that were not accepted by the masses, and have a positive view on it.
Now I’m okay with being an outcast. It’s who I am. Being like everyone else is not who I’m meant to be. It’s always been a battle in my mind around being accepted versus being authentic. Every attempt of being normal failed miserably, every single time. Now I no longer want to feel accepted. I’m more than happy being authentic and completely on my own. That’s my greatest strength and I’m willing to pay the price of it.

Contact Info:

• Website: https://www.ginacas.com
• Instagram: https://www.instagram.com/gina.cas
• Youtube: https://www.youtube.com/c/GINACAS

Image Credits

Luana Seu