Alright – so today we’ve got the honor of introducing you to Gideon Siebert. We think you’ll enjoy our conversation, we’ve shared it below.
Gideon, appreciate you joining us today. Did you always know you wanted to pursue a creative or artistic career? When did you first know?
I was in high school during the peak of what was referred to as Soundcloud Rap and I really enjoyed the angsty energy that usually accompanied it. Something about it though made me think to myself that it couldn’t be that difficult because the general idea of building a song just made sense to me. From the first time I made a song (one that won’t ever see the light of day) back in 2013, up until 2019, I focused heavily on rap and hip-hop and it was around this time that one of my songs accumulated 1 million streams. The 2013 version of me was naive yet confident and I think that sort of childlike wonder was what made me want to stick with music and overall artistic endeavors. Don’t give up!
Gideon, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I’ve been making music for over 10 years and with that exposure to different subcultures (hip hop and EDM) I’ve accumulated a lot of different skills in regards to creating an experience. I like to think that there are whole worlds in songs and that sort of mindset led me to learn a lot of what I know now, simply by necessity. As an artist, I go by GiDS. I make heavy hitting, experimental trap beats that I sometimes rap on as well. I make a lot of my own art but there are times I have to reach out to other artists but for the most part, I’m pretty confident in my ability as a branding consultant.
For my clients, I always like to ask them questions about how they feel about their aesthetic, catering to what they want, while also giving them other options with zero pressure. As an artist, I think it’s extremely easy to go back to work on something because the art is almost never finished. Considering that, having all of the options at ones disposal can make branding and presentation a lot less of a stressful process and instead something that inspires the artist further as well as fans of their work.
Can you share your view on NFTs? (Note: this is for education/entertainment purposes only, readers should not construe this as advice)
NFTs had a lot of potential in my opinion, but at the same time, I always had this suspicion of it being a bit more nefarious than people let on. High end art is often considered to be a vehicle for money to change hands between the upper class. I think NFTs were something similar albeit with more technology baked into it. It’s all very akin to the pump and dump rug pulls often seen in the cryptocurrency space.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
I used to think that the art would always speak for itself and it meant that as the artist, I didn’t have to market it. I learned that to be very incorrect in the larger picture. I wanted to strictly focus on art, but at the same time, if I really value it, I shouldn’t shy away from convincing others of it’s true value.
Contact Info:
- Website: https://www.gideonsiebert.com
- Instagram: @notgids
- Youtube: https://www.youtube.com/@GiDS222
- Other: Spotify: https://open.spotify.com/artist/4X9gi9tuuWuk0H2F909HCc?si=WxJiY4cqSNaYekXZPTqyEg
Image Credits
Gideon Siebert