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Meet Gianni Moore

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Meet Gianni Moore

August 16, 2022
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Alright – so today we’ve got the honor of introducing you to Gianni Moore. We think you’ll enjoy our conversation, we’ve shared it below.

Gianni , thanks for joining us, excited to have you contributing your stories and insights. What’s the backstory behind how you came up with the idea for your business?

Ah, yes! I remember this day vividly. The news had just broken about COVID-19 and it was spreading rapidly and I knew I didn’t have a job at the time and would need to come up with a way to create a source of income. I sat on the couch in my student apartment living room with my laptop open as I had just finished submitting an assignment for one of my undergraduate classes at Georgia State. As I sat, I took a few moments to think and it was like a lightbulb went off in my head. Previously, I had my fair share of entrepreneurship by operating my own cosmetics company selling lipglosses and lipstick but it didn’t feel right. I felt like I needed to do something different-something that I was truly passionate about. Then it hit me. I thought of my passions; fashion ( I have always wanted to be a fashion designer) and the field of law(I’ve always aspired to be an attorney) and it all clicked naturally. As I began working at a law firm, I noticed that women were afraid to step outside of the box and wear colors other than black, grey, tan, and navy blue because they didn’t want to be deemed “unprofessional” but somehow I managed to wear bold colors and present myself as professional. My co-workers would compliment me and ask where I was able to find my pieces and tell me how they were afraid to wear certain colors. That’s when I knew I could use my passion for fashion to create an even bigger impact, a movement per se.

Growing up, I used to draw out designs and I even had a sewing machine. At that time, I didn’t know it was something I wanted to take seriously because I was a little kid but fast forward to twenty years later, it all made sense at that moment and the rest was history. I do not design my clothes at the moment but I knew that the name for my clothing brand was too unique to let go and also there was no other brand with an approach as unique as mine. So, I texted my graphic designer that same day and told her I needed a Logo. I filed my llc literally the same day and just took baby steps everyday to build my brand. It hasn’t been easy but I don’t regret any part of it!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
If you haven’t gotten a chance to read about my story, whew! sit tight. While I’ve always had big dreams, it has not always been easy to obtain them. My first year of college, my major was film. The next year, I went undecided. I have always been one of those people who was multifaceted so I really didn’t know what to declare my major as. While undecided, I knew I wanted to pursue law school for several reasons but I figured I would choose criminal justice because I was interested in the motivation behind people committing crimes. While going through my criminal justice courses, I discovered how passionate I was about advocating and protecting our individual rights. I’ll never forget receiving my first job offer in my career field and helping manage a case that ultimately saved someone’s future . I was in undergraduate school at Georgia State University to obtain my bachelors degree. Before, I had searched for several internships and ways to get involved in my career field, but all of my attempts were unsuccessful. So, I stopped searching and began working as an administrative assistant for an insurance agent. That job lasted two weeks but what I didn’t know was that the woman I worked for was married to an attorney. She fired me and told me to go after my dreams. The same day that she told me not to come in to work, she forwarded me her husband’s information and told me that I needed to go talk to him. At the time, I was confused because I didn’t l know who the heck he was or why she wanted me to meet him so badly. I remember walking from class to his office to discover it was a law office. He interviewed me on the spot even though I was not prepared nor was I dressed appropriately for an interview. Needless to say, he took a chance on me. Fast forward to 4 years later, I am a paralegal at the same firm pursuing law school-hence my business name “Legally Attractive.”
While building my brand, I remember coming to the office and so many people complimenting my workwear because somehow I maintained to stay professional while keeping up with the latest trends. While there are other brands catered towards women workwear, they typically don’t provide accessibility. With Legally Attractive, we are able to provide same-day pick up as well as fast shipping. I can say that I am most proud of curating a brand that catered to one specific group but has empowered women working in several different professions and not just the field of law.

Any advice for growing your clientele? What’s been most effective for you?
One of the most effective things I have discovered might seem a little simple but creates the biggest impact. First, go straight to your customers and simply ask them what they want. Not literally but figuratively. Do it in ways that utilize current trends and also show who you are as a person and why they should purchase from your brand. When people are paying for a product, they are looking for something that they need. You have to find your target audience and provide them with something that they need and want. In my opinion, that is the easiest way to become a successful business. When people buy anything from Legally Attractive, I do not want them to think of buying clothes, I want them to think of buying an experience. I want them to purchase it because they are supporting a greater mission. For example, I run a campaign for my website subscribers where I load a Starbucks barcode and my customers get free Starbucks on Legally Attractive on the way to work. So not only do you get cute workwear but you get to drink Starbucks while doing so too, it’s a win win.
Any stories or insights that might help us understand how you’ve built such a strong reputation?

I remember about a year ago, I was seeing this guy and on the way to work he looked at me and said to me “Don’t forget to be Legally Attractive today” and it seems like those words have stuck with me ever since. It made me think about how much I rep my brand and how others will notice it even if you don’t. So when I say represent your brand, I mean it. No matter how “cringy” it may seem. I used to be afraid of people not being receptive to me building a brand but now when people look at me, they immediately think of “Legally Attractive” and I love that. I’ve created a reputation just by being myself and catering to the things I love the most so that when people look at me, they know I am serious about my business and everything it stands for. I make sure that if I’m on social media, people know that I am talking or promoting Legally Attractive. I love sharing my outfit of the day featuring a Legally Attractive piece. Attending networking events during covid was pretty hard but post-covid I’ve been joining groups and meeting several other business owners and introducing my brand to people as well. When you take your business serious, other people will as well!

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