We caught up with the brilliant and insightful Gianna Leo Falcon a few weeks ago and have shared our conversation below.

Gianna , appreciate you joining us today. We’d love to hear from you about what you think Corporate America gets wrong in your industry and why it matters.

I think what capitalism in general causes is the need to look like you “have it all” and are doing amazing at all times. this has trickled into the wedding industry causing middle class America to invest money in weddings that they could really invest in things like education a down payment on. house and themselves . As a more artistic and empathic wedding photographer I would love to see more people find cool less expensive ways to do weddings vs the older models of throwing everything but the kitchen sink at a wedding if they don’t really have the means to do so. I love intimate intentional weddings, and I’ve seen couples put on incredible events for a fraction of the price.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Gianna Leo Falcon, I spent my twenties immersed in the artistic social service side of the art world. Creating work that dealt alot with the human condition, curating and organizing art shows for homeless shelters and really exploring my art along side social activism. I came into wedding photography by chance, like so many artists the art itself wants paying the bills, a friend asked me to a shoot their wedding and I said yes, I actually really enjoyed it, and then a year or so later at the same time I started graduate school for mental health I landed a job off craigslist shooting elopements for a NYC based elopement company. I worked for this company for 5 years shooting over 300 elopements for them. I actually helping them build their company and was integral part of their inception, during the pandemic we sadly lost all of our work and in that dark period of 2020 and 2021 I decided to really branch off on my own and start my own business. I had taken a lot of knowledge from them in regards to the value of a solid website and of course SEO which is what makes this all go round these days and parted ways.

There were a lot of things I also took from them that I knew I wouldn’t wanna bring into my work, things like becoming a wedding mill, just for the pay check and not really giving people honest support in there wedding process. I saw a lot of Yes’ing couples just to book, vs really helping them make the best decisions for their wedding and for who they were. I think this is something that sets me apart from the rest, I am not a YES person just to book a client, I really think expectation management is vital, and that couples get what they really want vs a fairytale that ends in some wedding nightmare. Im also not the kind wedding photographer to encourage you to book a million hours and add on engagement sessions, I tend to attract a more loud back crowd someone who wants to artistically capture their day while also actually experiencing their wedding .. We all know that wedding where no one ever sees the bride and groom cause their taking photos off somewhere else.

The wedding work that I now provide clients is truly documentary styled fine art wedding photography. I shoot both 35mm film and digital. I pride myself on being a real human, someone that believes in honesty authentic and keeping it real. I am down to earth, Im about real connections and empathic photography that aims to connect to couples as they are vs fabricating reality and orchestrating a show.

We’d love to hear your thoughts on NFTs. (Note: this is for education/entertainment purposes only, readers should not construe this as advice

I think crypto is the future. In many ways we already live with digital currencies just a matter of time before a full adoption occurs.

Contact Info:

• Website: https://giannaleofalcon.com
• Instagram: https://www.instagram.com/giannaleofalcon/

Image Credits
Photo By Gianna Leo Falcon