Alright – so today we’ve got the honor of introducing you to Gianluca Alla. We think you’ll enjoy our conversation, we’ve shared it below.

Gianluca, thanks for taking the time to share your stories with us today Can you tell us the backstory behind how you came up with the idea?

When approaching a design project, my process typically involves a combination of thorough research, deep reading of the brief, and conducting various tests. The first step is to immerse myself in the project’s requirements, carefully studying the brief and understanding the client’s goals, target audience, and any specific constraints. This initial understanding forms the foundation for the entire design process.

Throughout the research phase, I actively engage an exploration session, sketching ideas, and creating concept. This allows me to generate a wide range of possibilities, experimenting with different visual styles, layouts, and creative approaches.

Once I have a pool of potential ideas, I begin testing them to assess their effectiveness. This often involves creating prototypes or mock-ups .

Gianluca, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am an Italian graphic designer based in London.

Typography and basic shapes are primary tools for his work, and he uses these as a basis to build visual systems, hence images.

I have designed animations, identities, illustrations and posters for companies such as Apple, It’s Nice That, London College of Communication, Nike, The New York Times, Pinterest and Wired UK, amongst others.

I regularly give lectures and workshops.

What do you think is the goal or mission that drives your creative journey?

My creative journey is fueled by the goal of crafting strong and meaningful visuals, communicating messages through design.

We’d love to hear the story of how you built up your social media audience?

Posting, posting and posting!

Contact Info:

• Website: http://allagianluca.com/
• Instagram: https://www.instagram.com/gianlucaalla/

Image Credits
1—Neubad Slam, poster designed for Neubad Bistrò 2—Illustration for Verve Agency 3—Poster designed for Neubad Bistrò 4—Flying objects, carpet designed for Hansel Grotesque 5—Meet Me in the Metaverse, identity for It’s Nice That and The Conran Shop 6—Wine label designed for Wine 52 7—Cover designed for Brain Magazine