We’re excited to introduce you to the always interesting and insightful Gerson Sanchez. We hope you’ll enjoy our conversation with Gerson below.

Hi Gerson, thanks for joining us today. One of the most important things small businesses can do, in our view, is to serve underserved communities that are ignored by giant corporations who often are just creating mass-market, one-size-fits-all solutions. Talk to us about how you serve an underserved community.

For Dimelo305, it is imperative to be of service in our South Florida community. Since the inception of our company, Dimelo305 has labored incessantly to work alongside different communities. The autistic community, for example, is just one of the communities who we serve. Every year, we participate in numerous events where we entertain and film their events. In a world where content is everything, we sponsor, direct, produce, film, and edit everything for many non-profits who work with autistic children.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Dimelo305 began in February 2021. Dimelo305 is a full service media production company. This means that we can solve any social media concern our clients may have. For us, it is important to highlight the distinction between a videographer and a media production company. In our industry, it is sometimes easy to conflate videographer and media production company. A single videographer is constantly working under constraints. They are limited by virtue of being one person. Conversely, a media production company can be in more than one place at a time. For some clients, we produce mass quantities of content on a monthly basis. Other clients require 4 cameras to be recording at one time, in different places. Dimelo305 is equipped to handle any customer project. Not only this, but every project that we take on, come with a director and producer. These are just some of the elements that help us to stand out from other companies.

Can you tell us about a time you’ve had to pivot?

We live in a world where many individuals who own a smart phone are digital creators. When we started Dimelo305, we had to think, how exactly can we distinguish ourselves from the masses? What is it about our creative abilities that can help us stand out? We are in the business of film and content creation, as such, we are constantly thinking about how to innovate. As good business owners, pivoting is a key component of what we do. In our line of work, it is vital to know who are competitors are. Once we know that, we can pivot intentionally and strategically.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

When we first started Dimelo305, we had to find our identity. As a company, we had many theories about how we could make our company work. Many of our theories were not always accurate. We had to learn these lessons through trial and error. For example, we thought that collaborating with notable influencers would bring traffic and followers to our page. As a business, traffic and followers are vital for our success. However, we quickly unlearned this idea when we realized that collaborating with influencers do not necessarily equate to more traffic and followers.

Contact Info:

• Website: www.dimelo305.com
• Instagram: https://instagram.com/dimelo305?igshid=YmMyMTA2M2Y=
• Linkedin: https://www.linkedin.com/company/92914452/admin/
• Youtube: https://www.youtube.com/channel/UCHvIPME2FUIfoAWLsv3PCsw