We caught up with the brilliant and insightful Gerda Friedel and Tini Dahlmanns a few weeks ago and have shared our conversation below.
Gerda & Tini, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
Our story is one of friendship and our will to bring our creativity together to created something new, a project which would motivate us and spur our creativity even more. That way we truly enjoy how we bring ideas to life and the success that comes with it.
Gerda, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Glamourjungle is a project that originated in the friendship of two women; Tini and Gerda. Tini is a fashion designer and Gerda, that’s me, is a journalist specialized in lifestyle and health topics with a Master’s degree from Harvard University/ Cambridge. At first we started a blog with the idea to write about all that is of interest for us, which is fashion, style, art, traveling or health/beauty topics. After the blog we decided to start our Instagram account, which has grown to almost 18,000 followers so far.
Is there a particular goal or mission driving your creative journey?
With our blog and our Instagram account we want to express our creativity in terms of fashion and lifestyle. We do not aim at any particular age group or gender. Our name is Glamourjungle and that is our mission: motivate our followers to find their own small and big glamorous moments in their everyday life.
Any resources you can share with us that might be helpful to other creatives?
Both establishing a blog and starting an Instagram account requires particular skills like programming a WordPress blog or making videos, image editing or techniques for building a valuable followership. I guess there were times. when we underestimated how much time and effort it takes to build up these skills.
Contact Info:
- Website: www.glamourjungle.com
- Instagram: @glamourjungle_blog
- Facebook: Glamourjungle
Image Credits
All pics by @glamourjungle_blog