We’re excited to introduce you to the always interesting and insightful George Davis. We hope you’ll enjoy our conversation with George below.

Hi George, thanks for joining us today. Often outsiders look at a successful business and think it became a success overnight. Even media and especially movies love to gloss over nitty, gritty details that went into that middle phase of your business – after you started but before you got to where you are today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. Can you talk to us about your scaling up story – what are some of the nitty, gritty details folks should know about?

Business is growing yearly. As entrepreneurs generally know the hope is to scale up as much as possible. We want to embrace the “good problems”. Making revenue, short staffing, creative control. The sort of issues a business has when it’s doing well. The median in that is making sure that you are adapting to your industry’s dynamic. Being proactive and aware instead of reactive and playing catch up. If you have multiple businesses or access to a good network, utilizing your resources is a key factor. I’ve built and expanded off that alone. My network has been an impactful point of success. All parties involved are and were able to benefit.. For example, Papa Rita coffee is picking up visibility. Some of the marketing is done directly through the parent company, then outsourced 3rd-party in markets where it’s not as prevalent. I was able to get the best outsource because of my direct network. It is ok to be a middle man and point of contact to various sources due to a common goal. I was even able to make additional revenue because of finder’s fees. Today any successful company will tell you that, “It takes money to make money.” I pay for convenience to apply focus elsewhere as needed.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m the CEO/Founder of Davis Global LLC. One of the parent companies to various businesses. LA Beasta (clothing brand) and InkAsUsual (graphic design brand). I am a published author of 9 books currently available. I currently oversee the day to day operations of Champ 56 and Papa Rita Coffee as well. To describe me, I’d say critical thinker. I also mentor various people and points of industry. I haven’t personally used the term entrepreneur in a long time. We are all entrepreneurs. I firmly stress individuality. Stand out where you don’t fit in. It’s something I would accredit to what most deem success. Success for me is an idea. It is when you achieve financial freedom and automation. When you are hands on by choice and not by necessity. I am someone who prides themselves in the implementation of that ideology. I’m proud that I can provide a tried and trusted blueprint. A foundation. A start point for those who have the concept. For those that just don’t know where to begin.

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

One story that opened my eyes and also helped me with a client is when KFC started to plateau in the fast food industry. This is a chain that is well known. They were more than dominate in the chicken and fast food industry, but they forgot one important thing. Growth and planning. As times evolved they didn’t. They were used to being on top, but not planning for the future. As one of their executives stated, “We didn’t get the chicken off the bone fast enough.” People started eating in their cars. Can’t eat a whole piece of chicken and mashed potatoes while you’re driving. But you can eat chicken nuggets and French fries. Companies like McDonalds, Burger King and many other fast food giants did figure it out. People are constantly busy and have to eat on the go. Times change. I had a client with a similar issue so she took her plate lunches to a new level with a “To-Go” system I developed for her brand. She started with her car and now has 3 food trucks and 1 brick and mortar. This took roughly 6 years. I was excited for her. She has a great product. Very likeable and she cares about her customer base. One of my biggest focuses before taking on any tasks is, how will I feel about this? What are your expectations? It’s easy for me to come up with a solution, but is it sustainable if done consistently? It has to be. I can design the idea. Break it down and walk you through the process. The question is, will you trust it enough to see it through?

How’d you build such a strong reputation within your market?

Trust and consistency. For anything to work, you have to be consistent. And most definitely have a track record of trust and reliability. With social media we meet so many snake oil salesmen/saleswomen. People will sell anything now. Even dreams. People will take advantage of you if you allow. I don’t conform to that. If I wouldn’t buy it, I won’t sell it. Your character is your brand. How you conduct yourself is your operating system. And trust is your product. If you lack that, you probably aren’t going to be in business for too long. Davis Global enabled me to step out of one industry and be able to grow in others. To give people jobs and careers and create a legacy. Something 25 years ago I probably wouldn’t have dreamed of.

Contact Info:

• Website: https://HYPE.CO/@DBG
• Instagram: https://www.instagram.com/dbg.936
• Linkedin: https://www.linkedin.com/in/george-davis-87056645
• Twitter: https://www.x.com/dbg936

Image Credits

image credit: Mia Davis