We were lucky to catch up with Genein Letford recently and have shared our conversation below.

Hi Genein, thanks for joining us today. Can you tell us a bit about who your hero is and the influence they’ve had on you?

Maya Angelou bc she is the epitome of a life well lived. She is what it means to be truly creative and having your creativity live beyond you.

Genein, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

As the 2019 LA Lakers Business Woman and the 2015 CA Charter Teacher of the Year, Genein is a national thought leader and creator of the concept of ‘Intercultural Creativity® and NeuroSomatic Creativity®’.  She is the Founder and Chief Creative Officer of CAFFE Strategies, LLC which is a consulting, coaching and training company that trains C-Suite executives and employees to create sustainable organizational equity and inclusion strategies, based on neuroscience, while unleashing their innovative thinking for themselves and in their businesses.

Her 7 Gems of Intercultural Creativity® is a leading framework that encourages corporations in their diversity and inclusion development while developing critical cognitive tools for creative thinking. Her first book, From Debt To Destiny: Creating Financial Freedom From the Inside Out connects creative thinking to financial agility and was an international bestseller in 5 finance categories. Her book, 7 Gems of Intercultural Creativity: Connecting, Creating and Innovating Across Cultural Lines is the only book on this topic. She recently published her first children’s book I AM CREATIVE! with her 4-year-old son, Shawn Letford. Genein believes creative thinking thrives best in an inclusive environment and she is often called ‘America’s Creative Coach’ for her work in reigniting intercultural creativity within our workforce.

What do you think helped you build your reputation within your market?

Being unique in how I do my corporate facilitations. Using LEGO’s to talk about DEI has not been done before. I combine brain science, cultural development and creative thinking methods to offer a one of a kind workshop. This is an idea that has met its time.

Any advice for managing a team?

I teach on intercultural creativity and understanding how accessing the creative spark in your team members is key. Observation will be a leadership skill that will need training and attention.

Contact Info:

• Website: geneinletford.com
• Instagram: www.instagram.com/geneinletford/
• Facebook: https://www.facebook.com/GeneinSpeaks/
• Linkedin: https://www.linkedin.com/in/genein/
• Twitter: https://twitter.com/GeneinLetford
•  Youtube channel: https://www.youtube.com/channel/UC_8-Wt6Km8lqra24SDDa7cQ
• Other: www.caffestrategies.com is my company