We were lucky to catch up with Gavin Farrell recently and have shared our conversation below.

Gavin, thanks for taking the time to share your stories with us today Let’s jump to the end – what do you want to be remembered for?

I hope to build a brand and a legacy that emphasizes art, emotions, and culture. I want my brand to be seen as one that is real and that affects our culture in a positive way. Creating designs and messages that resonate with not just a small group of people, but with everyone. And memories are one of those things that everyone can relate to.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My name is Gavin Farrell and I created Reminisce Clothing because I have always been inspired by art and music. When I got into high school, I began to heavily get into Hiphop and the culture of music. What came with that was the fashion influences of Kanye West, Pharrell, Drake, and many more. I knew I wanted to one day create clothing that reflected styles like them and use it to make an impact on the world. I landed on the idea of reminiscing because I have always been aware of the importance of memories and experiences. Reminiscing is also something that everyone does and I recognized that it was a part of our daily life’s so I knew I wanted to make that the focus of my brand.

How did you build your audience on social media?

I am definitely still in the beginning stages of building my audience but one thing I have noticed works the best is work of mouth. It’s so easy for someone to scroll past you on social media, especially when there are thousands of other brands trying to make a name for themselves. I love growing my audience through in person pop up events because I feel that those customers tend to be more invested in the brand.

We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.

I sell using Shopify and mostly do my sales through Instagram links or through QR code scans during my in person events. Something I don’t like about doing online business is that again it is so easy for potential customers to scroll past your posts on social media and even your ads. I find it tough to find the right target audience when doing social media ads. But it’s easier to market in person because your target audience will find you.

Contact Info:

• Website: https://reminisce.shop/
• Instagram: https://instagram.com/reminisce_shop?igshid=NzZlODBkYWE4Ng%3D%3D&utm_source=qr

Image Credits
Antonio Alvarez Jordan Proietti @overthelaw @infiniteliving_