We’re excited to introduce you to the always interesting and insightful Gaston Kaufer Barbe. We hope you’ll enjoy our conversation with Gaston below.

Alright, Gaston thanks for taking the time to share your stories and insights with us today. Owning a business isn’t always glamorous and so most business owners we’ve connected with have shared that on tough days they sometimes wonder what it would have been like to have just had a regular job instead of all the responsibility of running a business. Have you ever felt that way?

As a business owner, I find immense satisfaction in building something meaningful and making an impact, but I’d be lying if I said I never reflect on what life would be like with a traditional job. One such moment came after a particularly long day of juggling client demands, managing my team, and dealing with unforeseen challenges. The weight of responsibility was overwhelming, and I wondered if a regular job—with fewer variables and more predictable hours—would feel less stressful.

However, as I reflected, I realized that while a regular job might offer stability, it wouldn’t provide the same sense of fulfillment I get from solving complex problems, driving innovation, and creating opportunities for others. I concluded that the challenges of entrepreneurship, while daunting at times, are deeply rewarding because they align with my passion for growth and making a difference. That perspective helps me navigate tough days with renewed purpose.

Gaston, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m Gaston Kaufer Barbe, CEO of Toucan Insights, a digital marketing agency focused on empowering businesses with data-driven strategies. My journey into digital marketing began over 15 years ago while working with global brands like Coca-Cola and Avon Cosmetics, where I discovered my passion for helping businesses harness digital tools to achieve growth.

At Toucan Insights, we offer services like marketing strategy, market research, SEO, content marketing, branding, social media, email, and advertising. We aim to solve critical problems for our clients, such as increasing their online visibility, driving targeted traffic, and achieving sustainable business growth.

What sets us apart is our commitment to blending creativity with data, ensuring our solutions are not just innovative but also measurable. We’ve partnered with clients across over 30 industries, tailoring strategies that deliver real, impactful results.

I’m most proud of the meaningful relationships we’ve built with our clients and the measurable success we’ve helped them achieve. For anyone considering working with us, know that Toucan Insights is driven by passion, expertise, and a relentless dedication to your success in the digital space.

How’d you meet your business partner?

The story of how I met my co-founder is one of shared ambition and a serendipitous connection. In 2016, while pursuing our MBA at the University of London, we were both drawn to the challenges and opportunities of the digital economy. Between classes, group projects, and late-night brainstorming sessions, we discovered a mutual passion for using data to solve marketing problems and a complementary set of skills. That shared vision laid the foundation for what would become Toucan Insights—a company built on collaboration, innovation, and a shared desire to make an impact.

How do you keep in touch with clients and foster brand loyalty?

At Toucan Insights, fostering strong client relationships and building brand loyalty are at the core of everything we do. I am personally involved in every project, which ensures our clients receive not only strategic oversight but also a level of care and attention that sets us apart. Clients know they can contact me directly at any stage of the process, whether to discuss their goals, share feedback, or resolve concerns. This approach creates a foundation of trust and transparency.

In addition to personalized engagement, we maintain loyalty by consistently delivering results that align with our clients’ business objectives. We use data-driven insights to craft strategies that not only meet immediate needs but also contribute to their long-term success. Regular updates, detailed performance reports, and collaborative strategy sessions keep clients informed and involved, fostering a true partnership.

Moreover, we go beyond transactional relationships by celebrating client milestones, providing ongoing support, and offering exclusive resources and recommendations tailored to their industries. This level of commitment transforms clients into advocates and strengthens the loyalty that drives our shared success.

Contact Info:

• Website: https://www.toucaninsights.com
• Instagram: https://www.instagram.com/toucaninsights
• Linkedin: https://www.linkedin.com/company/toucan-insights
• Youtube: https://www.youtube.com/@toucaninsightsmarketing
• Yelp: https://www.yelp.com/biz/toucan-insights-amsterdam-3