We caught up with the brilliant and insightful Garrett Morris a few weeks ago and have shared our conversation below.

Garrett, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with inspirations and heroes. Are there any historical figures you look up to?

One of the historical figures that I look up to is Gordon Parks, the iconic photojournalist. Gordon Parks put a great deal of effort into capturing and telling the stories of Black people in their element and often highlighting their social struggles. An example of this is his work behind “American Gothic” (1942). I try to keep Parks in mind while working as a photographer.

Garrett, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Garrett E. Morris, a Tennessee-based photographer. My work sheds light on the cultural efforts of my subjects and how they impact their own craft. Often taking photographs in the space of musicians, my published work has been in studio recording sessions and performances. Tennessee State University’s Aristocrat of Bands has allowed my work to grace the cover of their Grammy Award-winning album.

What’s been the most effective strategy for growing your clientele?

My most effective strategy for clientele growth has been being extremely selective with whom I photograph. I make a conscious effort to exercise stringency with selecting clients. The exclusive list of clients has left onlookers with a want to be included on that list.

Can you talk to us about how your funded your business?

Initial capital for my photography came from my day job with the USDA. The supportive words from friends are the best source of my startup capital. Saving my own funds for camera bodies, lenses, and other equipment was easy following the words.

Contact Info:

• Instagram: @garrettemorris

Image Credits
Garrett E. Morris