We recently connected with Gabrielle Carreiro and have shared our conversation below.

Gabrielle, looking forward to hearing all of your stories today. Let’s talk legacy – what sort of legacy do you hope to build?

I hope that my legacy will be one of empowering individuals and businesses to achieve their full potential through innovative and transformative healing modalities.

I believe that by leading the way in this field, I can create a ripple effect that will inspire others to embrace new ways of thinking and doing things, ultimately creating a more harmonious and prosperous world for generations to come.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I am a purpose-driven leader who values harmony in life and in business. With nearly 10 years of Marketing experience, I’ve become motivated by social justice and world-changing causes.

My extensive communications, marketing, and business development background has allowed me to contribute my genius to many alternative wellness companies (products, services & technologies).

In short, I help innovative companies reach larger audiences through sustainable/profitable business and marketing strategies. I am a fractional Chief Marketing Officer with a huge network of service providers and partners.

I am most proud of what I have done to help marginalized communities access alternative healing education, products, and services, all while helping my clients build meaningful and impactful businesses at scale!

It is vital to the world that we work towards advancements in our outdated systems (which include products, services, and technologies) that no longer serve us, for the greater good of humanity.

In addition to two of my business/marketing-related ventures (Binge Digital + Use Bridge Inc.), I am a shareholder of an impactful organization called Oasis Adaptogens. The founder sought to share natural remedies that have existed for thousands of years, and popularize them in our westernized society ridden with illness & the negative effects of big pharma.

Through Oasis, we are on a mission to optimize your wellness journey and bring society into harmony through natural solutions (i.e. with the help of adaptogens, herbs & mushrooms🍄). We also contribute to 4 major impact initiatives:
1. Black Girls Smile: https://www.blackgirlssmile.org/
2. Earth Change Org: https://earthchange.org/
3. Rain Forest Trust: https://www.rainforesttrust.org/
4. Youth Line: https://www.youthline.ca/

Last but not least, aside from the above projects shared and my marketing companies, I am advising & building a world-changing company called Void Space Technologies. VST’s goal and purpose is to assist the World to ascend divinely and ethically. We can achieve this through discovering, researching, and creating any form of method, tool, product, or ethically sourced medium—to help and create the growth of the future by bringing stability, support, and expansion in the present. Products found here: https://voidspacetech.org/

Some personal background notes:

I operate with the understanding of how deeply-rooted trauma can cause negative effects in business and at home. My husband has suffered from the life-long impact of a Traumatic Brain Injury (TBI) and this has encouraged us both to seek all forms of alternative medicine and healing.

He is now working towards a fairly new modality called Neuro-Somatic Intelligence (NSI) healing, as a certified NSI practitioner. Amidst this and my own ailments and mental health concerns, this has all led me to explore trauma-informed communications from a safe, transparent, and trustworthy approach.

Now, I am on a mission to infuse these experiences into my marketing practices and overall business ventures, so that we too can heal while positively changing the world collectively.

We’d love to hear about you met your business partner.

My cofounder/business partner at Binge Digital is my husband. This company is the one I’d like to spotlight because it is the foundation of everything I am building in my life, including all ventures I am creating a lasting impact with.

My partner and I met under some strenuous circumstances.

I am from Canada and my husband is from the US. And during a stint of going back and forth from Canada to the US, building our long-distance relationship, I was offered an amazing opportunity to manage communications and marketing for a private, family-owned multi-million-dollar group.

This job would require my moving across the country, relocating to a quiet island, next to the family’s private airport, with a fleet of dozens of model and commercial airplanes and private jets.

With little to no reliable ongoing income, this opportunity felt like a miracle at the time.

My partner and I reflected on what this meant for our relationship. We were vision-forward individuals. Creative, determined, ambitious, and very impulsive. We’d go on to spend every waking hour on a phone call, plotting our creative & professional dreams together. The new adventures we’d embark on and the ideas we wanted to see to fruition, by each other’s side. The only issue was… literally being by each other’s side.

This job meant stability, growth, and an opportunity to learn anew. But, it also meant a continued journey of long-distance phone calls.

Shortly after taking the interview and flying across the country to do so, I decided that I’d come back to the US to spend more time together before making such a decision. This turned out to be a stretch of months… soon after, we ended up getting married.

In retrospect, marriage was not something we were both ready for. It became clear that it was a system we adopted and an approach to staying together further. Being in the US without a green card meant I could not legally work. I went from an abundance of opportunity to remotely nothing, overnight. We were also faced with an expensive immigration system, not made for low-income adventurers.

Amidst our newly married life, we knew there had to be a way to leverage our individual, creative genius’ in marketing and business development. We both had interesting professional backgrounds. I had studied PR, Communications and Marketing and spent extensive time freelancing for various industries. My partner, Justino Molinaro, had also worked in marketing but spent time in investment banking as an analyst, as well as creating business plans, cap tables and financial models for various ventures.

Thus, the birth of Binge Digital.

Also, it was honestly a way for me to work with my back up against the wall in a new immigration process I did not expect the intensity of. Sure, a blessing to attempt to live in a beautiful country and in sunny California at that! But it wasn’t exactly what I had in mind. At the time, I was interested in becoming a digital nomad, traveling internationally and building my portfolio while seeing the world.

But hey… love and vulnerability can really help you grow.

Binge Digital soon became a haven for natural wellness and innovative technology companies to build impactful growth. We were a full-service marketing agency (everything from creative production to email marketing). Being a boutique company served us. We went from zero to $30K MRR and had the opportunity to build huge audiences for our clients.

Then… COVID hit. My partner and I soon saw the fruits of our labor depleting. Brands pulled their budgets, and marketing budgets were the first to go. We weathered the storm but we noticed a major pivot was being called for. We acted as fractional growth and marketing officers—so, why not niche down?

Binge Digital is now a fractional CMO agency to world-changing, innovative companies in the health & wellness space.

It is also the first creation that’s rippled out into many projects for my partner and I, changing how we do business and how we thrive as a couple/partnership.

Has your business ever had a near-death moment? Would you mind sharing the story?

Amidst COVID, as our clients shifted their marketing budgets away from our services, you could see the major impact it had on their business. They were losing sales and there was also an economic decline.

Some of our clients were such small businesses at the time, that they had to halt their payments. Without little preparation or notice on their end, we were greatly impacted. The slow decline in their marketing budgets also meant less income for our business and 7 employees.

We made it a huge priority as soon as we could to ensure our team received their payout, but this meant cutting our own income and halting services immediately.

This was truly the beginning of our pivot from a full-service model to a fractional CMO agency. It helped us understand our strengths and where we could provide the utmost value. But it also meant taking month-over-month losses for a long time.

The beautiful part about all of these turbulent times was that we learned a few valuable lessons:

1. Contracts are only as good as your ability to enforce them. Some of our clients did not provide us notice to halt our services and did not pay us, while we continued to pay our expenses. You can imagine what this did to us as a small business.

2. The services that were cut first. And while conducive to business growth, they were not the highest impact on our clients

3. What were our strengths and where were our weaknesses during such a rough period? We were forced to face the facts and reconcile what needed to be changed in our business. Hence, niching down to the one strong suit we carried: leadership and high-level business & marketing insights that influenced top-line growth.

Contact Info:

• Website: www.bingedigital.com/newsletter (If you want to help your readers grow impactful startups, create meaningful relationships, and focus on what they do best).
• Instagram: https://www.instagram.com/gabriellegrows/
• Linkedin: https://www.linkedin.com/in/gabriellecarreiro/
• Twitter: https://twitter.com/gabriellegrows