We recently connected with Gabriela Kaneva and have shared our conversation below.

Gabriela, appreciate you joining us today. How did you come up with the idea for your business?

Most people assume senior care is a straightforward process — you search online, make a few calls, and pick a place. But anyone who has actually gone through it knows it is more like an emotional maze. You are juggling guilt, urgency, opinions from every direction, and 27 tabs open on your browser titled “Best assisted living near me.”

ElderBridge Care exists to turn the messy, overwhelming world of senior care into something clear, manageable, and even a little exciting. Assisted living, memory care, boutique homes, large communities—they all sound the same online, but each feels completely different in real life. My job is to guide families through the maze, cut through the jargon, and make sure every decision reflects the person, not just the placement.

What I do is simple at its core: I become your guide, advocate, sounding board, and when needed, your professional designated overthinker. Whether I am working with a whole family or an individual senior, I make sure every recommendation reflects who they are, not just what is available. And for seniors without nearby relatives, I step in as their support system because no one should have to make these transitions without someone in their corner.

Gabriela, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I didn’t wake up one day thinking, “You know what sounds fun? Senior care logistics.” But here’s the thing: helping families cut through the chaos, decode the options, and make big decisions with confidence? That is fun, at least for me.

Over time, I realized that what families really need isn’t just information—it’s someone stepping in as a guide. Families often don’t know what questions to ask, aren’t sure how to separate the noise from what matters, or even what “care” means in a senior living environment. And I get it, you try figuring it out on your own, and it’s a bit like assembling IKEA furniture without the instructions…while blindfolded.

That’s where ElderBridge Care comes in. I don’t do cookie-cutter solutions. Every path is personalized. Every conversation is human. I make the confusing stuff make sense and help families actually feel like they’ve got a handle on things.

What I’m most proud of is helping families go from “We have no idea what to do” to “Ah, now this makes sense.” That moment—the clarity, the relief, the “finally, we can move forward”—is exactly why I do what I do. ElderBridge Care isn’t just a service; it’s your guide through the chaos, a partner in tough decisions, and the calm in the storm.

How’d you build such a strong reputation within your market?

What helped me build my reputation in the senior care market? I treat authenticity like a business strategy, not just a nice-to-have personality trait. From day one, I decided to show up consistently, not just as a service provider but as a partner people could actually count on. I answer questions quickly, follow through on what I say I’ll do, and keep in touch with families and professionals long after our first conversation. Those small, steady habits add up to big credibility.

I also focus on real relationships, not the transactional kind. I spend time connecting with healthcare professionals, senior care facilities, and families in ways that actually matter. Sometimes that means offering guidance even when there’s nothing in it for me. The payoff? People remember, and when someone needs help, I’m top of mind. Referrals and opportunities follow naturally.

In senior care, reputation isn’t just important; it’s everything. Families aren’t just looking for knowledge; they’re looking for someone they can trust in the middle of stressful, emotional decisions. Consistency, responsiveness, and genuine follow-through aren’t just habits; they’re my secret branding sauce.

Can you tell us about what’s worked well for you in terms of growing your clientele?

I’ve been able to narrow it down to three things: knowing your ideal client, offering value upfront, and actually following up.

First, know your ideal client. I focus on the families and professionals who benefit most from my services. I pay attention to their pain points, needs, and goals, and tailor my guidance to them instead of trying to be everything to everyone. Understanding who I’m really here to help makes all the difference.

Next, offer value upfront. I don’t wait for someone to figure things out on their own. I share tips, insights, and resources that actually help, and I make sure my guidance is practical from the very first conversation. When people see value right away, trust builds, and they’re far more likely to reach out when they need help.

Finally, follow up and stay engaged. A quick check-in, a helpful email, or just staying visible in the community keeps connections alive. Consistency matters. Past clients and professional contacts remember you, they trust you, and suddenly, you’re the go-to person everyone remembers.

Put together, these three strategies aren’t just tactics—they’re the foundation for meaningful relationships that grow your business while actually making people’s lives easier.

Contact Info:

• Website: https://www.ElderBridgeCare.com