We were lucky to catch up with Gabby & Jeffrey Thompson recently and have shared our conversation below.
Gabby & Jeffrey, thanks for taking the time to share your stories with us today Can you talk to us about a risk you’ve taken – walk us through the story?
The biggest risk we took was starting Midsommar Madness just weeks after discovering we were pregnant. The timing was unexpected, and it presented a significant challenge. We could have easily paused our plans, but we decided to persevere. Despite the added responsibilities of parenthood, the need to buy a house, and the decision to cash out our retirement and stocks for our initial business investment, we chose to take the leap and start our business. It was a bold move, but we believed in our vision and our ability to balance these new responsibilities. Midsommar Madness was a shared dream that we were determined to bring to fruition despite the obstacles.
Gabby & Jeffrey, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
We’re Gabby and Jeff from Midsommar Madness. We’re a small but mighty clothing brand based in Western Pennsylvania, and we’re fueled by a shared passion for Halloween, horror, the paranormal, and everything in between. We also share a love for the arts, and have both practiced as self taught artists most of our lives.
We started Midsommar Madness with a dream and determination to make it the best we could. We are self-taught creators and business owners, determined to constantly learn how to produce the best product. We poured our love for art and digital design into every piece, and we’re thrilled to share the results with you. From comfy tees and onesies to stylish hats, our collection is designed to help you express your unique style and spooky spirit.
We’re always creating new ideas, perfecting our products, and educating ourselves to ensure success. We are preparing to expand our business in 2025 with 20+ new designs and increasing available products.
One thing that sets us apart is our unwavering commitment to quality. We believe you deserve the best, so we’ve taken matters into our own hands by starting our own screen printing company, Level Up Printworks. This allows us to ensure that every piece meets our high standards and arrives on your doorstep ready to haunt your wardrobe.
We’re so grateful for the incredible journey Midsommar Madness has been so far, and we’re even more excited about what the future holds. We’re constantly learning, growing, and sharing our knowledge with other small business owners along the way.
Our mission: Midsommar Madness is dedicated to providing high-quality, unique, and enchanting spooky, Halloween, and witchy merchandise that sparks joy, ignites creativity, and celebrates the magic of the supernatural. We strive to create a community of enthusiasts who share our passion for the macabre and the mysterious, offering products that are not only visually stunning but also high quality. Our dedication to quality ensures that every item we offer is a testament to our passion and our commitment to providing the best possible experience for our customers.
What else should we know about how you took your side hustle and scaled it up into what it is today?
We started Midsommar Madness as a small-scale online store. Initially, it was just to keep us busy, and supplement our income. However, as we began to see consistent sales and positive feedback, we realized there was a potential for growth. Over the past year, we’ve expanded our product line, improved our website, and even started attending local markets. One business has now turned into two with the creation of our screen printing company. It’s been a whirlwind, but we’re incredibly grateful for the progress we’ve made.
Our business trajectory is promising, and we are hoping that we can turn our passion into full time careers also.
Okay – so how did you figure out the manufacturing part? Did you have prior experience?
We’ve taken a strategic approach to ensuring the highest quality for our customers. In the past, we outsourced different components of our product for assembly. However, our commitment to excellence led us to establish our own screen printing business, “Level Up Printworks.”
This investment has been transformative. By bringing screen printing in-house, we’ve gained complete control over the production process. It’s been a steep learning curve, but the rewards are amazing. We now have the flexibility to offer highly customized products, limited runs, and special editions. Screen Printing also allows us to utilize our love for art and creativity while experimenting with new ideas and designs. This level of personalization is something we’re incredibly proud to offer.
We are very excited to see how producing our own products will help us expand in 2025. Not only will our consistent quality be improved but the new designs and products we will be able to produce will be sure to keep you on your toes.
Contact Info:
- Website: https://midsommarmadness.com/
- Instagram: @_midsommarmadness
- Facebook: Midsommar Madness
