We were lucky to catch up with Fruzsina Szemzo recently and have shared our conversation below.

Hi Fruzsina, thanks for joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

This is a funny story :) I randomly asked an old client how she felt after my classes and she said, like an Amazon and that was it. Initially, I called the method Amazon Body, which then morphed into Amazon Rising to match the energy I was tapping into through my personal evolution. And just this year I tuned in deeper and the energy that the movement method had begun to really embody was more of an internal activation of true power, so The Amazon Activation was born and feels very RIGHT.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Fruzsina. I am a Hungarian-American mother of two, an athlete, artist, Energetic Coach, and an Entrepreneur. I created the Amazon Activation movement method 6 years ago out of my own need to connect to myself on a deeper level.

The Amazon Activation was birthed through a process of rigorous personal development work and a lifetime of holistic living practices that formed this specific system of identifying, and moving through energetic blocks in the body. My journey of self exploration through movement led me to understand how our limiting beliefs along with stagnant energies in the body can cause unbalance and the dormant potential that can be activated upon learning to live from a place of deeper alignment. The Amazon Activation is a somatic movement experience where we use the body to build mental and physical resilience. Once we begin moving the body from a place of awareness, we create opportunities for deep transformational experiences that unleash our personal power.

Over the past 2 years the Amazon Activation movement method has morphed into a complex movement based interpersonal healing modality, which uses movement, breath work, visualization techniques, and journaling that lay the foundations for courageous and authentic living. I am deeply committed to uplifting, inspiring, empowering, and leading people back into a life of their highest connection and clarity.

Divorce, death, and despair has led to the most beautiful and bountiful existence beyond my wildest imagination.

My personal Amazon Activation story is the story of my homecoming. As I reflect on my process, I see now that when I initially was pushing my body to a point beyond all of my physical capabilities what I was actually trying to do was prove my power and self worth to myself in a very abstract way.

I had just embarked on a transformational interpersonal journey which activated my awakening. It was a very deep process and felt extremely lonely. I felt trapped in my body and was feeling suffocated at the same time. I almost felt like I couldn’t breath and desperately needed reprieve of some sort. I was pushing myself beyond all of my physical capacities with the hope of finding the release I was looking for. Out of this desperate need and emotional burnout from not living in alignment to my needs, I started teaching a class that I was calling Full Body Challenge. Slowly, after a year of trial and error, I started to FEEL what I was needing. Unbeknownst to me, I had laid the structural foundations for the Amazon Activation movement method. I wasn’t looking to create anything, I was looking to FEEL something where I could finally breath!

It took another year for me to learn how to take everything I was channeling and feeling and teach it in a way that was understandable to others. All of my posts during this creative time and the pictures that I had taken of myself were all the projected vision of the person I wanted to become. I had created a future version of myself and had begun to slowly become her.

Over time, the more I understood and felt into my potential, the transformation unfolded until I ACTUALLY became the Amazon of my life. It was for the first time that I truly began to see myself as worthy, deserving, and good enough. It is through this process that the formula for my private sessions was created and the concept of energetic restructuring was born.

The more I started to trust and believe in who I had become, the more I had to take responsibility for my authenticity and the manner in which I was showing up in my life. I had to face all of those parts of myself that I had abandoned, rejected, and whose voice I had silenced, the pieces of myself that were always there but that I had not granted permission to exist. In this deep reclaimation process, everything in my life had to fall away that no longer served my authenticity.

I could no longer hold space for anything that didn’t align with my highest self worth, this included all of my old people pleasing, self abandonment, and settling for less than what I deserved habits and all of the relationships that were built upon this energy. I had to liberate myself from myself and as I did, a deep sense of self love and self appreciation grew.

As I witnessed my inner Amazon rising out of the ashes, I brought myself back to life by choosing myself. All of this was happening while I was going through a divorce. My dear grandmother also passed away during this time. We were trying to sell our home during the third wave of Covid and the outbreak of the war in the Ukraine. It was a time of deep despair, devastation, hopelessness, and all possibilities looked grim.

With small daily steps I learned to build trust beyond what the limits of my mind were telling me. I was doing my inner work, surrendering and releasing all control. I have come to understand that my life is reflection of my internal reality. I have unblocked, cleansed, cleared, and now activated my highest timeline. I want to help you do the same but MUCH faster. You don’t need to spend years in suffering and self sabotaging like I did. I have the roadmap, blueprint, and short cut to help you step into your ultimate power. Abundance, ease, joy, grace, and love are ALL of our birthrights!

I help my clients tap into their unlimited potential by changing their belief systems, restructuring deeply engrained behavioral patterns, and calcified/frozen emotions locked side of their body/mind structures.

The work I do is unique and sets me apart from other “Coaches” are my unique energetic gifts through which I am able to attune myself to my clients internal systems helping them transmute and Energetically not only Decode but then release the old and outdated limiting structures keeping them in low self worth and self sabotaging loops.

I am most proud of seeing my clients thrive and live lives that they truly never thought could be possible for them.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I had to learn how to treat what I do as an actual business and not just a client to client/paycheck to paycheck existence. I had to release so many of belief systems around money and completely decode and restructure my personal money codes. My money stories were deeply engrained and filled with lots of lack and scarcity. There will never be enough, there is never enough. I could never have, earn that much and stories of how I was NOT enough were running rampant inside of body and were affecting every aspect of my life. Once I became aware of what was actually going inside I was able to shift through these limiting patterns and move into abundance and am still continuing my journey into full Freedom and Limitlessness.

We’d love to hear a story of resilience from your journey.

My journey of resilience is best reflected though the life I have created for myself. I have gone through MULTIPLE internal deaths only to come out stronger and more alive than ever. I am not afraid to face what needs to be faced, I welcome change, as well as fear. I know that when I do experience anything fearful it is just because I am expanding and doing something that is new to my nervous system and that the limiting stories of my mind and my feelings are not always to be listened to. I override limitations with ease and grace and I give myself permission to grow, expand, and live my truth.

Contact Info:

• Website: www.theamazonactivation.com
• Instagram: @fruzsina.szemzo
• Facebook: Fruzsina Szemzo
• Youtube: https://www.youtube.com/user/frobella88

Image Credits
Vanda Demeter photography Szasz Marta photography September Studios