We recently connected with Frederick Goodall and have shared our conversation below.
Frederick, thanks for joining us, excited to have you contributing your stories and insights. The first dollar you earn is always exciting – it’s like the start of a new chapter and so we’d love to hear about the first time you sold or generated revenue from your creative work?
The first dollar you earn from your creative work is always exhilarating—it’s like turning the page to a new chapter in your life. For me, that moment came during my college years, and it was an unforgettable experience.
I had written an article for one of my writing classes, a piece that I was quite proud of but never imagined would go beyond the classroom. My professor, however, saw potential in my work that I hadn’t recognized. She encouraged me to get it published, which was a surprising and confidence-boosting suggestion. I had no idea how to navigate the world of publishing, but she guided me through the process, helping me prepare the submission and send it off.
The article found its home in Urban Profile Magazine, and I was ecstatic when the editor contacted me to publish it. They offered me $200 for the article—a significant sum for a college student in the 90s. I remember the moment vividly: I was thrilled, proud, and a bit in disbelief. It felt like a validation of my talent and hard work, a signal that I might have a future as a writer.
That first payment wasn’t just about the money; it was about opening a door to new possibilities. It showed me that my creative efforts could be recognized and rewarded, and it fueled my passion to keep writing and sharing my voice with the world. The experience was a defining moment, marking the beginning of my journey as a creative professional.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Here’s the introduction in the first person:
For more than a decade, I have been a prominent lifestyle expert, featured on local and national TV, radio, and online platforms. Covering a wide range of topics including family, health, events, fashion, politics, and autos, I provide valuable advice and inspiration to audiences across the country. With my unique blend of insight, experience, and engaging storytelling, I have become a trusted voice in the lifestyle space. My expertise and approachable style make me a sought-after media personality and influencer, helping people navigate various aspects of their lives with confidence and clarity.
I am passionate about bringing people together and amplifying their stories. Whether it’s building a thriving online community or crafting compelling marketing campaigns, I ignite connections that drive results. My experience spans various sectors, from building engaged online communities for startups to leading crisis communication efforts for non-profit organizations.
My journey began with transforming blogs – Mocha Dad from a solo platform to a thriving parenting resource, and Mocha Man Style into a leading men’s lifestyle destination – reaching millions through strategic partnerships and engaging content. Leveraging my influencer expertise, I’ve collaborated with major brands like Disney, Lexus, Coca-Cola, Omron, Pfizer, Home Depot, Columbia Crest, Barilla, and GQ, creating impactful campaigns across video, social media, events, and sponsored content.
I am also a skilled facilitator and trainer who has facilitated panel discussions, safety conferences, blogger panels, and corporate retreats. My areas of expertise include creativity and innovation, leadership, men’s health and wellness, communication, and media relations. I have also served as a host and emcee for several corporate events.
As an event planner, I craft engaging experiences that foster meaningful connections. Whether it’s a product launch party, an industry conference, or a community gathering, I understand the power of live events to build lasting relationships and brand loyalty. Major events I have worked on and designed include charity runs, fundraising galas, networking mixers, movie premieres, health fairs, safety conferences, book launches, Juneteenth celebrations, grand openings, and community service events. I am a member of Eventbrite’s Creator Collective.
My entrepreneurial spirit led to the launch of Mocha Man Productions, a full-service marketing, communication, PR, and event planning agency specifically empowering businesses and organizations of all sizes. I believe every brand has a unique story, and I’m here to help you share it with the world.
Are there any books, videos or other content that you feel have meaningfully impacted your thinking?
As a creative and entrepreneur, these books have profoundly influenced my journey and inspired my work. “The Creative Act: A Way of Being” by Rick Rubin is an extraordinary book that beautifully captures the sacred yet commonplace practice of creating. Rubin’s insights remind me that creativity is not just an act but a way of life, encouraging me to approach my work with mindfulness and intention.
“The Artist’s Way: A Spiritual Path to Higher Creativity” has been a valuable tool in helping me get in touch with my creativity. Julia Cameron’s exercises and reflections have provided me with a framework to explore and nurture my creative spirit, helping me overcome blocks and tap into my inner wellspring of ideas.
In “Creative Quest,” Questlove’s wisdom on inspiration and originality has been a guiding light. His multifaceted approach to creativity, drawing from his experiences as a musician, producer, and cultural omnivore, has inspired me to embrace a holistic and eclectic perspective in my own work, allowing me to blend different influences and ideas.
Neil Gaiman’s “Art Matters” explores the transformative power of reading, imagining, and creating. This book has reinforced my belief that creativity can change the world and our lives. Gaiman’s reflections on the importance of art in society have motivated me to use my creative talents to make a positive impact.
“The Creative Habit” by Twyla Tharp has provided me with practical exercises to harness my creativity. Tharp’s lessons, drawn from her remarkable career, have taught me the importance of discipline and routine in the creative process, helping me develop habits that foster consistent and productive output.
Christoph Niemann’s “Sunday Sketching” is a delightful collection of illustrations and views on working creatively. Niemann’s whimsical approach has reminded me to find joy and playfulness in my creative endeavors, allowing me to see the world through a more imaginative lens.
“Zen Camera: Creative Awakening with a Daily Practice in Photography” by David Ulrich has been instrumental in my exploration of visual creativity. Ulrich’s emphasis on mindfulness and daily practice has encouraged me to see photography as a meditative and expressive art form, enhancing my ability to capture the beauty in everyday moments.
Austin Kleon’s “Steal Like an Artist” has been a powerful message about the freedom to be wild and daring in my imagination and work. Kleon’s insights have given me the confidence to borrow and remix ideas, creating something uniquely my own while standing on the shoulders of those who have inspired me.
“Art Is the Highest Form of Hope & Other Quotes by Artists” is a treasure trove of inspiration. The quotes from artists across the ages have provided me with wisdom and motivation, reminding me that I am part of a larger creative community that transcends time and place.
Finally, “The War of Art” by Steven Pressfield has been a succinct and practical guide for overcoming creative blocks. Pressfield’s no-nonsense approach to battling resistance has equipped me with the tools to persevere through challenges, ensuring that I continue to create and innovate despite obstacles.
Together, these books have shaped my creative philosophy and entrepreneurial spirit, providing me with the inspiration, tools, and mindset needed to thrive in my work and bring my ideas to life.
What do you think is the goal or mission that drives your creative journey?
I encourage people to keep creating and reinventing themselves.
Let me share my journey: At 45, I switched careers from construction project management to marketing. This shift opened up new avenues for creativity and growth I hadn’t explored before.
At 51, I held my first photo exhibit – an incredible experience I never imagined possible in my earlier years. Then, at 53, I received my first artist grant.
Your rich life experiences give you a unique perspective that fuels innovative ideas. You’ve weathered life’s ups and downs, building resilience and wisdom that allow you to take creative risks with confidence. This combination of experience and boldness can lead to truly original creations.
Now is the perfect time to rekindle a long-lost hobby, start a new venture, or explore fresh ideas.
Contact Info:
- Website: http://mochamaproductions
- Instagram: https://instagram.com/mochamanastyle
- Linkedin: https://www.linkedin.com/in/frederickgoodall/
- Other: https://mochamanstyle.com
https://instagram.com/mochamansproductions
Image Credits
Frederick J. Goodall