We were lucky to catch up with Franko Morales recently and have shared our conversation below.

Franko, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

By December 2018 my life gave a turn of 180 degrees. I was used to travel, spend time with my wife, do what I wanted and always on my own terms.
That changed drastically once we had our newborn son.
You could say that it was expected, but really, I was not prepared for it.
Suddenly, I was under a 3-day old kid schedule. Couldn’t sleep, couldn’t go wherever I wanted to, couldn’t enjoy my couple life, for me, truly it was a nightmare.
I got depressed, I grew anxious as the clock was getting closer to 5pm and I had to go back home.
I tried with therapists, that didn’t help.

And, I’m never going to forget the date, on July 17th 2021, my son was in his second or third day of being ill for the first time.
My wife was tired, my son was with me, playing, so I told my wife to take some time for herself, so she was taking a bath.
Suddenly he started crying asking for his mom, I told him that I was with him, he was crying and crying, we decided to put him on bed because he may have been tired, we were changing his pajamas, he still crying, he didn’t allow me to help him and crying more, and I snapped. I yelled at him, and he cried even louder, until… he didn’t cry anymore, he didn’t move anymore, he didn’t breathe anymore. He got stiff as a rock, I asked my wife to call 911 while I was trying to resurrect him.
Next thing I know, there was 2 fire trucks, 3 police cars and 1 ambulance outside my home, my kid’s room full of people, and me just asking them to help him.
Long story short, they took him to the hospital and 4 hours later we came back home. My son was super tired, but he was fine.

Me, I was not too much, I couldn’t remove the idea from my mind that I caused that to him. That I put him in the hospital.
So, I didn’t know what to do, but I couldn’t continue on that path.
I took the decision that if therapists were not going to help me, I had to find help myself, so I started on personal development.
It took me a while, but once I found some mindfulness practices that worked for me, life started to change.
I also took a training by Dr. Shefali Tsabari that changed my perspective around paternity all together.

Thanks to all this learning and effort, I don’t see my son as a menace to my life or independence, and I feel confortable and happy with him.

Franko, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Once I was in the Personal Development work, I learned about this career of “Life Coaching”.
I understood how it can benefit other people, how can help people to achieve their dreams and overcome challenges.
Once I realized of that, I knew I wanted to become one.

I became aware that what I needed, during my deepest times, it was somebody that could listen to me, that could guide me to a solution that was within me all along.
So, I wanted to be that person for other people.

I felt all alone for 3 years. I know that there is a lot of people out there that feel the same way.

That’s why I became a Life Coach.

As a Life Coach, my work is to listen to you, to believe in you even when you don’t, to give you techniques and to do the hard questions that nobody is going to ask you.
My works is to help you dream and achieve those dreams, to help you become extraordinary.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

Rules are there to be followed.
In parenthood, business, fitness and every other aspect in life, rules are there to be broken.
Rules were created to maintain the status quo.
Parents are not there to control and claim 100% obedience from their children. Anyone can disrupt any business and has something to offer to the society, etc.

I was raised under the idea that one has to work really hard, during all their life, in order to life confortable. Poor people are lazy and rich people certainly are shady.
All three of those ideas are wrong and not true.
Yes, you need to work hard to have successful business, but when you work on what you are passionate about, it’s almost not work anymore.
One can achieve wealth if they focus on their dreams and what they want. If they commit to become wealthy.

We’d love to hear a story of resilience from your journey.

When I was depressed and couldn’t stand my life, I had two choices in front of me, to find a way to change myself or, to leave.
When I knew I was going to become a father I made my son the promise that I was always going to be there.
So, in the end I was presented with the choice of break my promise or fulfill it for real.
After my kid’s incident, the answer was clear: something had to change.

I think that a good analogy was that I became a gym rat, but for the mind.
I did all my best, and looked for the right help, so I could become better: a better person, a better father.

Surprisingly enough, the challenges, the setbacks, only helped me to become a better self: Increased patience, increased energy, self-esteem and most importantly a purpose and will to help others achieve the same.

Contact Info:

• Website: https://www.frankomorales.com
• Instagram: https://www.instagram.com/frankomorales_es/
• Facebook: https://www.facebook.com/frankomorales28
• Linkedin: https://www.linkedin.com/in/franko-morales-jimenez/
• Other: https://www.tiktok.com/@frankomorales_es

Image Credits

Personal photo and Image one was taken by Bry Penny as part of MindValley’s Super Coaching experience event 2023.