We’re excited to introduce you to the always interesting and insightful Frank Vomero. We hope you’ll enjoy our conversation with Frank below.

Frank, looking forward to hearing all of your stories today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Our mission is to provide an open space for people to explore and master their highest potential. We offer a space for people to come work hard and recover gracefully. The conscious combination of mindfulness and fitness is the perfect balance to the polarizing lives we all live. Offering indoor cycling as our masculine power-driven workout and group sound bath meditations which offer a more feminine approach to rest and recover, CYCLE SEVEN covers the full spectrum of wellness, allowing clients to isolate the key causes of circumstances and situations we all deal with being human, and opening up a solution-orientated approach to the inevitable contrast and discomfort we are all privy to in life.

Frank, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I began my professional career as a dancer and theatre performer around the age of 15. Movement, breath and imagination have always been an integral part of my life. In 2012, I packed up my life and headed to NYC, where I continued my training and the pursuit of my professional career in the theatre. From there, I transitioned into fitness around 2015. I have taught all over, from big membership gyms such as Crunch and NYSC, to the OG boutique scene working for national and international brands such as Fly Wheel, Cyclebar and Soul Cycle, to name a few.

I have now partnered with a long time client, turned best friend, turned business partner, Susan Della Giustina, to bring the community of Miami Beach CYCLE SEVEN. Susan is a fierce mother to three outstanding young men, and a wonderful wife to her best friend and husband, Mark. Originally from Los Angeles, CA, Susan now calls Miami home and has never looked back. Together, we have cultivated something authentic, special and long lasting for the greater 305 area code!

CYCLE SEVEN is a fusion of fitness, mindfulness, and wellness, delivering purposeful and impactful results to those who follow the program with consistency. Here at CYCLE SEVEN, we are offering all persons the opportunity to both challenge and restore their physical, emotional, and energetic bodies through the conscious healing modalities such as, cardio exercise, sound bath mediations and breath-work & Reiki healing.

Any advice for growing your clientele? What’s been most effective for you?

The most effective way of growing our clientele has been by immersing ourselves into the community. We have recently locked in an invaluable partnership with the BID association of Lincoln Road right here in the heart of iconic Miami Beach. This partnership has allowed us access to outdoor pop-up events right on Lincoln Rd to help build community and promote the brand of CYCLE SEVEN. We continue to team up with amazing brands such as Nike, LIVE!, and TimeOut Market Miami to name a few. These partnerships have been instrumental in our growth both as a business and a brand. A huge thank you to the entire team! It takes a village, and no one was ever meant to sail these seas alone. Team up with local brands and begin supporting one another. This is the fastest and most effective way to build community and to create brand exposure.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

Teaching for so many corporate brands during my history as a fitness instructor has lent itself a huge resource of knowledge, skills and know-hows. It has also created a handful of old habits that are easily defaulted to. Creating your own brand takes an immense amount of authenticity, vulnerability and the willingness to forget all you once knew and start anew at the drawing board. The experiences and opportunities every brand and company has offered me has proven itself invaluable to the confidence I have today in making CYCLE SEVEN the very best it can be. From hospitality and people skills, to class formatting to delivery, it all needed to be re-examined, reimagined, and reinvented to fit the authentic energy that has become CYCLE SEVEN.

Contact Info:

• Website: https://www.cycle-seven.com/
• Instagram: https://instagram.com/thejourneybyseven?igshid=YmMyMTA2M2Y=
• Facebook: https://m.facebook.com/search_results/?q=Cycle+seven

Image Credits
Tara Hauck IG: taraincphotoagraphy https://instagram.com/taraincphotography?igshid=YmMyMTA2M2Y=