We were lucky to catch up with Frank Perez recently and have shared our conversation below.
Frank, thanks for taking the time to share your stories with us today Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?
I think grit and ambition is all it really takes to be successful. Not even a good idea is a requirement anymore nowadays. Successful to me means that I accomplished what I set out to achieve. A lot of people measure their success through the opinions of others, and thats where the problem is for many.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I’m the owner of Ducati Recording studios and a passionate mixing engineer. My journey into this industry started with a deep love for music and a desire to help local aspiring artists achieve their musical dreams. At my studio, I provide top-notch recording and mixing services, solving the challenges artists face in bringing their vision to life.
What sets my studio apart is the personalized attention I give to each client, ensuring their unique style is captured in every track. I take pride in creating a collaborative and creative environment that fosters the growth of local talent. As an owner, I’m most proud of the success stories that have emerged from my studio – seeing artists I’ve worked with gain recognition and reach new heights in their careers.
Potential clients and followers should know that my studio is not just a place for recording; it’s a hub for artistic expression and growth. I prioritize quality, collaboration, and a commitment to helping artists achieve their musical goals.
What’s worked well for you in terms of a source for new clients?
The best source of new clients have always been referrals. It the industry that I am in doesnt seem to do well with actual social media marketing. I believe the reason for that is that there is a lot of young kids aspiring to do what a mixing engineer does and they enter the industry too soon and charging too much with a lack of experience, the customer also leaves with a bad experience. So most artists get referred to a good mixing engineer instead.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
I believe just me being myself. Allowing the artist to be themselves. Making everyone feel comfortable in the studio and providing advice only when they asked for it. I think the artists I work with love that I let them create their art the way want to. I have heard stories of mixing engineers that try to take control of the song or direction of the song and most artists dont like that but are too shy to say. That is why I only offer advice when the artist asks for it, otherwise, I assume they know the direction they want to go with their song.
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