Alright – so today we’ve got the honor of introducing you to Frank Czajka. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Frank, thanks for joining us today. We’d love to hear about a project that you’ve worked on that’s meant a lot to you.

Ah, Guttervision! That takes me back. It was one of those subversive gems from the early ’90s that graced the public access airwaves. For those who aren’t familiar, public access channels were a quirky slice of television history. Cable providers had to allocate a channel for local residents to create their own programming. Imagine a delightful mishmash of oddball shows, ranging from topless dancers to puppets and everything in between. Guttervision was part of this wild mix. While I don’t have any tapes of it myself, I can tell you that it was a blend of elementary editing, weird programming blocks, and a healthy dose of randomness. Picture a rotund woman dancing to utterly unpredictable music for hours on end. Sadly, public access eventually faded away, replaced by more mainstream channels. But those who experienced it still cherish the heart of its weird soul. If only we could resurrect it somehow! By the way, if you’re curious, there’s an okay documentary about public access called Public Access Hollywood that might pique your interest1. If you ever stumble upon old tapes of Guttervision, consider yourself lucky—you’ve got a piece of TV history in your hands!
Guttervision
Long shot I know but does anyone have any tapes of Guttervision….a subversive public access show from the early 90s
Guttervision show 38

FRANK CZAJKA GUTTERVISION – Los Angeles CITY TV TORONTO INTERVIEW – Media Television 1997 – EP MODE
https://www.youtube.com/watch?v=jIMOFR1Ykpg

Frank, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

EXECUTIVE PROFILE
A creative and enthusiastic marketing executive with expertise in new product development, consumer packaged goods, product placement, strategic marketing communication plans, digital innovative campaigns, key relationships with agency partners, promotional partnerships, and marketing planning and implementation. A passionate marketer with an innovative vision, and tenacity to successfully penetrate new markets, capture market share, diversify and accelerate corporate revenue growth. An executive that’s known for his research and due diligence to execute marketing plans based on business best practices as well as maximum growth and profitability.
● 14+ years of marketing experience (digital and traditional). Consistently exceeded company goals and forecasts, with new products, and sponsorships with key partners.
● Extensive experience in the entertainment industry. Experienced in television, radio, music, live special events, and digital promotions.
● Possesses extensive network of contacts with local and regional business owners, Fortune 500 companies, nonprofits and other community organizations.
● Extensive experience in promotions and organizational partnerships.
● Leadership acumen: Strong leadership qualities and skills to innovate, encourage and empower teams to further achieve growth in their roles and achieve success within the company.

SKILLED IN

CPG Design | Trade shows | New Product Development | Community Engagement | Consumer | Market Research | Product Market Analysis | Experiential Marketing |Company Branding/Product Placement | B2B/B2C Strategic Planning | Contract Agreements | Promotions |Operations Management | Communications & Public Relations

FRANK CZAJKA
Early in his career, Frank spent ten years in the music business working at A&M Music Publishing (Almo Irving) with their catalog of artists, The Police, Bryan Adams, Soundgarden, Janet Jackson, and Supertramp.Also working under the UMG umbrella, for Impact Records in the A&R department dealing with agents, management and talent. The Impact roster included well-known artists: The Fixx, Duran Duran, Meatloaf, and Sass Jordan. Impact Records was distributed through MCA Records. Frank was also a talent manager at Left Bank Management working with artists: Richard Marx, LA Guns, Supergroup Contraband John Cougar Mellencamp, The Go Go’s, Cake, and MSG. Facilitated a significant label act, signing “DROWN” to Michael Alago and Elektra Records and a publishing deal.
I am a disciplined leader and a self-starter with an entrepreneurial spirit. In addition, possessing other skill sets with a BS in marketing and an MBA along with market product analysis, product branding, digital strategic planning, and a keen eye for innovation. I am a innovative inventor and the mastermind of “The Nefarious Effect”, he and has partnered with Marko Babineau to bring this ground breaking technique and designs to the guitar loving community and the world!

We’d love to hear a story of resilience from your journey.

As a future entrepreneur, you are constantly experiencing ups and downs, whether personal or business challenges. During my tenure in the music industry, I experienced such a turn of events. A technological blow, NAPSTER, this disruptive innovation would change the music business environment forever. The collateral damage was significant and continues to this day—the ability to adapt and recalibrate is the key to someone’s success as a business owner in my opinion.
In business theory, disruptive innovation is an innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances.
Constantly reevaluate the tools in your toolbox.
Find great partners
Dare to be different
Be a critical thinker
Find your passion and figure out how to make money with it
Know when to be flexible
Be magnanimous
“You cannot swim for new horizons until you have courage to lose sight of the shore.”
― William Faulkner
“Marketing is finding solutions to a client’s challenges.”

For you, what’s the most rewarding aspect of being a creative?

. DREAM ENVISION EXECUTE
YOU CAN’T BUILD A REPUTATION ON WHAT YOU ARE GOING TO DO
VISION WITHOUT EXECUTION IS JUST A HALLUCINATION.
IF YOU ALWAYS DO WHAT YOU HAVE ALWAYS DONE, YOU GET WHAT YOU ALWAYS GOT.

Contact Info:

• Website: https://www.nefarious1.com
• Instagram: nefariouseffect
• Facebook: nefarioueffect
• Linkedin: https://www.linkedin.com/in/frank-r-czajka-mba-b95b4313/
• Twitter: Effectnefarious
• Youtube: https://www.youtube.com/watch?v=Gltgt_zF2F4
• Other: https://www.nefarious1.com

Image Credits

Thanks too the Nefarious Coven

Nefarious Partner/ Marko the Sharko
Rex Rose Guitars/ Rex rose
Black Volt Amplification / Gio from Rio & Tawny the Tiger
Fooddog Luthier/ Foodog & Harmony
Nina / you are the best
John Mccloy/ Our guitar guru
Jimmy Solis
Winn at PRS Guitars
Jan our painter extraordinaire
The Henna Queen/ great artist from Hollywood Henna