We caught up with the brilliant and insightful Francisco Munoz a few weeks ago and have shared our conversation below.
Francisco, thanks for joining us, excited to have you contributing your stories and insights. Can you take us back in time to the first dollar you earned as a creative – how did it happen? What’s the story?
My first sale for my brand was for a bar on Main St. in Downtown Houston. The manager said he wanted 10 shirts for his bar staff.
Me and a friend were outside on the front patio about to go to the next spot. As we were chugging our drinks, someone started giving me mad compliments on my shirt. He asked where I got it and if I was taking orders. I said “Yea, I am.” And he replied “I’m the manager of this bar and I want 10 of those shirts for my bar staff!” That’s when I said to myself, Ok, I think this can work.
It was my first and only shirt I made at the time, just for myself. First time wearing it out.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?
Let’s talk about resilience next – do you have a story you can share with us?
I got laid off at my job during Covid. I then switched gears on my brand and went all in. I created a legit website, created better social media content and learned a lot about building a brand.
Can you tell us about a time you’ve had to pivot?
During Covid, I had to start selling and making facemasks. I had to shift a little from shirts and hats to facemasks. They were doing pretty well too.
Contact Info:
- Website: southerndelicacyltd.com
- Instagram: @southerndelicacyco
- Facebook: @southerndelicacyco
- Twitter: @southerndelicac
- Other: southerndelicacyltd@gmail.com