We recently connected with Francisco Cornejo and have shared our conversation below.

Hi Francisco, thanks for joining us today. How did you come up with the idea for your business?

The idea came to us when our kids were suffering from sleep problems, and we were undergoing a family crisis (by that time, living in Australia). However, for me, the big “a-ha” moment was when I realized that my eldest was already four years old, and I missed a lot of bonding time with him because I was too focused on my career. When we introduced multi-sensorial stimulation (massage, music, oils) to our bedtime routine, we saw something that had never happened before: our kids started to fight each other about who was going to bed first. But the main outcome was that we felt so much more connected with each other. Our kids seemed happier and more affectionate, and we felt like super parents – just by giving them a few minutes before bedtime. I turned down a lot of C-level job offerings to pursue this dream, and there is nothing more rewarding than reading reviews from users who tell us that they are experiencing the same connection at home.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m very proud of the team we have. My co-founder, Daniela, and I have known each other for 20 years but weren’t too close. Things changed one random evening when she went to a bar (that I owned at the time), and I asked her to go out with me to the movies. We got married two years after that. We’ve had a very solid marriage, but we became so much closer when we started to find ways to bond more with our kids (hence, Storybook’s idea came to Daniela). After a couple of years of ideation and creating the minimum viable product, we decided we needed to have the best possible talent on our side. Hiring in current times is extremely complex, and for seasoned profiles, you need to offer very high wages. In our case, being a mission-driven company helped us out a lot. Our vision is so powerful that we were able to attract outstanding professionals from well-established scale-ups throughout Latin America. Rodrigo, our product manager, was essential to growing Trivia Crack into millions of daily users. All of our data foundation was created by a former Mercado Libre and mom of two, Yanina. After consulting for Airbnb, Ivanna left a big corporate job to work on our content marketing strategy. Our development team has so many talented people lead by Martin, who is acting as the CTO. We are extremely lucky to be joined by the founder of the Family Sleep Institute, probably the most experienced sleep trainers in the country, and Prof. Martha Pelaez, former board member at American Psychology Association and one of the most active scientists in the Touch Research Institute.

Do you have any insights you can share related to maintaining high team morale?

There are a few things we do at Storybook to maintain high morale that can be translated to any other impact oriented company: Continuously reinforce our mission of promoting emotional well-being for children by sharing stories of how our work is positively impacting the lives of our users. For example, we share testimonials from parents who have seen improvements in their children’s emotional well-being or sleep as a result of using our app.

Encourage open communication and transparency by regularly soliciting feedback from team members on improving our product and user experience. We also share stories of how our work impacts team members and their families or the lives of children they know.

We celebrate our social impact successes, both big and small. We recognize team members who have contributed to our mission, and acknowledge the positive impact that our work is having on the lives of children and families.

We’d love to hear about how you keep in touch with clients.

We foster brand loyalty by providing our users with original content and regularly launching new stories that reinforce important values like respect for others and building self-esteem. Parents love our stories because of the values, and children love them because they get to listen to them with their parents. We stay in touch with our users through regular communication, including email updates, social media engagement, and in-app notifications. We also solicit feedback from our users through in-app ratings and reviews to ensure that we are meeting their needs and incorporating their ideas into our product. By consistently providing high-quality, engaging content that promotes positive values, we build trust with our users and reinforce our commitment to making a positive impact on children’s emotional well-being.

Contact Info:

• Website: www.storybook-app.com
• Instagram: https://www.instagram.com/storybook_app/
• Facebook: https://www.facebook.com/storybookapp.en/
• Linkedin: https://www.linkedin.com/company/storybook-app
• Twitter: https://twitter.com/AppStorybook
• Youtube: https://www.youtube.com/c/StorybookApp/
• Other: https://www.tiktok.com/@storybookapp.en

Image Credits
Pablo Carrion, Francisco Cornejo