Alright – so today we’ve got the honor of introducing you to Francis Adzima. We think you’ll enjoy our conversation, we’ve shared it below.

Francis, thanks for joining us, excited to have you contributing your stories and insights. It’s easy to look at a business or industry as an outsider and assume it’s super profitable – but we’ve seen over and over again in our conversation with folks that most industries have factors that make profitability a challenge. What’s biggest challenge to profitability in your industry?

One significant challenge to profitability is the niche market size. Limited demand for specialized disc golf products can make it challenging to achieve economies of scale, resulting in higher production costs. Additionally, fluctuations in popularity and participation in disc golf can impact sales unpredictably, making it essential to carefully manage inventory and production. This industry’s success often relies on strategic marketing efforts and the ability to adapt to changing trends within the disc golf community. Making quality products at an affordable price that allows the ability to wholesale and retail.

Francis, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I feel most small businesses start with a hobby and an idea. The passion for the hobby leads people to beilive they can either better the industry or or profit from it greatly. In this case understanding where the disc golf community is I knew that profiting greatly wasn’t an immediate realistic outcome. I started playing disc golf at the same time as many end of 2019 beginning of 2020.
I started as a disc dying and disc sales company named pdx discs. Even at that time the market was saturated so I looked at ways to expand my buisness.
There was also another local disc golf apparel company that was gaining traction and we decided to merge.
Since his companies name was already starting to pick up steam we maintained Top Flight Disc golf but profit margins were abysmal. So I started there how can we grow and can we have better profit margins.
I wanted to find out what disc golfers need. But almost more importantly what they would buy. So I looked into what other companies were doing so not to directly compete. We launched several new to market accessories and tried to improve on others. The feed back was amazing but sales were slow. It was the famous I’ll buy it next time or when pay day hits. Sometimes it was the truth and sometimes I never saw that person again.
What I am most proud of is that we put the needs of disc golfers before profit we look to run the best and most importantly the most fun disc golf tournaments

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

We have achieved a decent local following and striving to grow it nation wide. Nationally our easiest way to get name recognition is to sponsor pro athletes and figure out what product best fits their needs and have them show it off on tour and hope they make it on live coverage.

What’s worked well for you in terms of a source for new clients?

Disc golf tournaments is the best way for us to gain new customers. Vending at local events and setting up at leagues.

Contact Info:

• Website: Topflightdiscgolf.com
• Instagram: topflight_discgolf