We caught up with the brilliant and insightful Frances Mitchell a few weeks ago and have shared our conversation below.
Frances, looking forward to hearing all of your stories today. What’s the backstory behind how you came up with the idea for your business?
First off, let me express my gratitude for taking the time to have me! I am truly honored.
Youniversal Goddess came about from me scrolling on Instagram and seeing women tear women down. I have always been a girls girl and never understood mean girls tactics. It hurts to see the negative comments and comparisons between so many women. So my solution was creating a brand and community that promotes self-love, women empowerment, and women supporting women. I believe everything starts with self-love because you can’t be kind and show love to others if you are not in a space where you are loving on yourself. I want women to understand we all have different stories and life experiences that led us to where we are now so we have to give each other respect, love, and grace.
When I first launched I was extremely nervous because I knew absolutely nothing about starting or running a business however I felt like my mission was a necessity to build women up and bring us together.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My name is Frances Mitchell and I’m the owner of Youniversal Goddess. I love supporting, encouraging, and meeting women where they are in life. I also have interest in helping children and homeless people. I believe we are all here to help assist each other the best way we can. Youniversal Goddess is a clothing brand that is continuously growing. We currently offer t-shirts, sweatshirts and tote bags. Also, we have an Instagram page where we are empowering women daily, shoutout a Goddess of the week, and have Talk about it Tuesday on just girl topics. This is a safe haven for women to be free, lift each other up and be poured into.
I am proud of the growth and community I am building. While I do not have a lot of followers I understand quality over quantity is important during the beginning stages of building a business. I love being hands on, responding quickly to my customers. and getting to know them. I want my customers and followers to know Youniversal Goddess is a genuine and passionate brand that cares about unity in the women community.
Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?
Yes Yes I love Youtube! I will watch countless videos from entrepreneurship, building a business, credit, self-love, etc. Youtube gave me the courage to just jump out there and do it! Also, I joined EYL University let me tell you being surround by thousands of people who just want to better themselves and their families by taking a chance on something they believed in helped finalized my decision in launching. Of Rich Dad Poor Dad and Millionaire Next Door sparked some interest in me as well.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
I keep in touch through social media. We currently have Instagram, Tiktok and Facebook. I am very active there and love engaging with my audience. I enjoy posting polls, and Talk about it Tuesday to keep me connected and also learn my audience. I foster brand loyalty by being consistent, staying true to my mission and providing top tier customer service.
I am currently working on launching a youtube channel where I can sit and just have girl talk with women.
Contact Info:
- Website: https://www.youniversalgoddess.com
- Instagram: @youniversal_goddess
- Youtube: https://www.youtube.com/@Goddesstalk101
