We’re excited to introduce you to the always interesting and insightful Flip Willson. We hope you’ll enjoy our conversation with Flip below.
Flip, appreciate you joining us today. Let’s start with the story of your mission. What should we know?
At FWGFX, our mission is to amplify the voices of rap artists through bold, culture-driven marketing strategies that resonate with the streets and the stage. We specialize in authentic storytelling, cutting-edge visuals, and viral campaigns that connect artists with their core audiences — turning music into movements and brands into legacies.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Flip Willson has collaborated with a very wide portfolio of clients. He has worked with Wale (Black Bonnie), All Star Break-up, My Boy and Free Lunch. He has collaborated with Blac Youngsta (Hip Hoppers, 223), Yo gotti (Trap Go Hard), Sean Garrett (Look on your face), DeJ Loaf (Try Me) and Block Boy JB ft Drake (Look Alive). Among the rappers, Willson counts among his client’s names such as TM 88, Trick Trick, Trippie Red, Gucci Mane, 24 Hours, and Young Mal. Some other noteworthy names include: Jazz Anderson of Basketball Wives (All I Want), Renni Rucci, Elevators, Made 2 Much, Bounce Back, Jin Gates, Lil STL, Bali Baby, Wack, YFN Lucci, Summer Ella, Dj Ryan Wolf, Pretty Vee, 3ohblack, Block 125 and Londynn B.
Flip Willson Director/ Content Creator
Five times Emmy nominated Flip Willson needs no introduction. The Director/ Content Creator for some of the finest music, media and entertainment works is today running a successful online company called FWGFX, which creates personal content for social media for some of the biggest record labels. A look at his past achievements reveals a creative mind dedicated to creating mind-blowing artistic effects and artwork for today’s generations. Beginning his artistic career in 2002, Willson helped his LA based cousin on the sets of “Tookie Stanley Williams”. Enchanted by the world of art, he decided to produce a new documentary in 2003, called ‘Unsigned 1’. This early work explored the life of an emerging hip-hop artist.Documentaries have been a favorite genre of Willson, and he has lent his creativity to no less than seven of them, which he has produced, directed, written and shot. Flip Willson is thus a recognized name and has been interviewed by lead investigative reporter Kevin Dietz of WDIV Detroit. He can be seen on a Fox News interview and has bagged a national distribution deal for the videos with stores like Barnes and Noble and Best Buy.Some of his best-known works include ‘Sunny The Gangsta’, ‘White Boy Rick’, ‘YBI’ (young boys incorporated), and ‘Live From Da Block 1, 2 & 3’. Some Detroit local stations consider him one of the most influential filmmakers in the Metro area. Academically speaking, Flip Willson graduated from Eastern Michigan with an Associate’s degree in Graphic Design and a Bachelor of Science. Before landing his dream job at NBC, he worked at 9&10 News in Cadillac, MI and News 6 in Lansing, MI. In the very first year at NBC, Willson received five Emmys nominations for his photojournalism, which included ‘The DeJ Loaf Story’, ‘Detroit Danger Zones’, and ‘93 Year Old with 8
We’d love to hear a story of resilience from your journey.
It was a Thursday night — 11:30 PM. I got a last-minute call from CMG The Label: “We need a motion cover for Yo Gotti. It’s gotta hit by 12 midnight. Can you make it happen?”
No files. No assets. Just a rough idea and a ticking clock. Most people would’ve passed — but I don’t fold under pressure. I locked in.
started building from scratch. I designed the cover frame-by-frame — added motion blur, smoke, typography that hit like bars, and synced every movement to the vibe of the track. My hands were shaking, but the vision was clear.
By 11:45 AM, I hit render.
By 11:47 AM, it was in their inbox.
By 12:10 AM, it was live.
The label didn’t just thank me — they said, “I saved the drop.”
That night proved one thing, pressure don’t break me — it builds the Brand..
Any resources you can share with us that might be helpful to other creatives?
I wish I had known just how massive social media influencers would become before the wave hit. Back then, it just looked like people posting content for fun — I didn’t realize they were building digital empires in real time. If I had tapped in earlier, I would’ve collaborated, built brands with them from the ground up, and positioned myself at the front of a cultural shift. Now I see the power they hold — they shape trends, move products, and influence the industry like mainstream media never could. It taught me that being ahead of the curve isn’t about luck, it’s about vision.
Contact Info:
- Website: [email protected]
- Instagram: @fwgfx
Image Credits
Laken Nichols: Photographer at FWGFX Studios