Alright – so today we’ve got the honor of introducing you to Finian St Omer. We think you’ll enjoy our conversation, we’ve shared it below.
Finian, thanks for taking the time to share your stories with us today What do you think it takes to be successful?
To be successful you need to come up with a clear plan and goal you want to reach. Once you reach the goal you are successful. Never compare your success to someone else’s success. It will only make you feel as if you aren’t doing enough. Once you figure out success is not one size fits all you will see how successful you really are in your journey.
Finian, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
After making a name for myself on the underground rap scene, I continued my journey to leave my mark within the Hip-Hop community. I proved my place in the game with 6 mixtape releases; ‘Slow Leaks’ (2003) ‘Live From The 718’ (2004) ‘Ambitions of a Writer’ (2007) ‘Black Dynamite’s Revenge’ (2009) and 10 album releases; ’Carnage’ (2008) ‘Black Dynamite’ (2009) ‘Baby Making Music’ (2010) ‘No Excuses’ (2010) ‘The Jammington’ (2012) ‘By The Way’ (2013) ‘No Excuses – The Demo Tape’ (2017) ‘White Label’ (2018) ‘Family’ (2018) ‘Lineage’ (2019).
In 2011, I launched Golden Era Music Inc., a multi-faceted independent record label that looks to release records across the genres of Hip-Hop, Soul, Rock, and Country, under the digital distribution by both Empire and Soulspazm. In addition to the label, I have won an ADDY Award for music with lyrics for the APB Reloaded video game commercial in 2012.
In 2016 I started a new career as a DJ and became Fin The DJ. Shortly after I got in to the world of artist management and signed my first artist, SHAME GANG.
We’d love to hear about how you keep in touch with clients.
To keep in touch with clients and foster brand loyalty I use social media to direct current and potential customers to subscribe to my website so I can maintain a “direct to customer” business model. This assists me with identifying my targeted demographic. It also gives my customers a direct line to me to give their opinions of what they like or maybe dislike about my products. I feel this puts me in a position to enhance my products and productivity.
We’d love to hear the story of how you turned a side-hustle into a something much bigger.
DJing was a side hustle that quickly became a full time career. I started DJing at The Bar Ber Shop in Raleigh North Carolina owned by Reggie Winston. At first I was joking with him about DJ’ing at the shop and apparently he took me seriously and invited me to set up at his shop a few days after me sending him a message. Two months later, Reggie had the opportunity to set up a booth at Pack-A-Palooza on NC States Campus. Once I started playing music I was approached by SkyZone, the trampoline park in Raleigh, and they wanted to acquire my services. From there I started getting booked by Duke University, NC State, and a number of small businesses and corporate companies in the RDU area. Word of mouth was definitely the vehicle that got me from the side hustle to full time career. Then I eventually scaled and began to offer karaoke and photo booth services.
Contact Info:
- Website: www.goldeneramusicinc.com
- Instagram: https://www.instagram.com/finianstomer/
- Facebook: https://www.facebook.com/finian.st.omer
- Linkedin: https://www.linkedin.com/in/finian-st-omer-b9bb5a4/
- Twitter: https://twitter.com/FINIANSTOMER
- Youtube: https://www.youtube.com/FINIANSTOMERII
Image Credits
Photos by Tobias Rose of Kompleks Creative