We recently connected with Fernanda Fell and have shared our conversation below.

Alright, Fernanda thanks for taking the time to share your stories and insights with us today. Going back to the beginning – how did you come up with the idea in the first place?

When I first started studying digital marketing, I was piecing things together from different courses, trying to make sense of all the moving parts. It felt like I was collecting puzzle pieces without seeing the full picture. Over time, I realized I was essentially creating a formula—one that helped me navigate my own goals more efficiently.

That’s when it clicked: the support I had been searching for when I started was something I could now offer to others. I knew firsthand how overwhelming it could be to launch a personal brand in a new country, especially as an immigrant woman trying to establish credibility and visibility online. So I started sharing what I had learned, simplifying the process for others and helping them connect the dots faster than I had.

At that stage, success wasn’t about numbers—it was about impact. Seeing other immigrant women turn their ideas into real, thriving brands confirmed that this was more than just a service; it was a bridge to empowerment. That’s what made me believe this was a worthwhile endeavor. The logic was simple: if I could help others avoid the trial-and-error frustration I went through, I knew there would always be a need for what I was building

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’ve always been drawn to storytelling and strategy, which led me to explore different fields—journalism, video production, and marketing. Instead of following a traditional career path, I carved my own, blending these skills to help individuals and businesses bring their ideas to life.

My work is highly customized because I believe no two projects—or people—are the same. I help clients transform ideas into structured projects, build content operations from the ground up, and launch digital products with clarity and efficiency. Often, the people who come to me are stuck. They have a vision but don’t know how to execute it. My role is to bridge that gap—whether through strategic planning, content creation, or digital marketing—so they can move forward with confidence.

What sets me apart is my ability to navigate different disciplines, pulling from my diverse background to create solutions that aren’t just effective but also aligned with my clients’ unique goals. I don’t believe in cookie-cutter strategies; I believe in building systems that work for each person or business I work with.

More than anything, I’m proud to offer services that empower women, uplift diverse voices, and bring meaningful projects to life. My work isn’t just about hitting targets—it’s about making an impact in a way that feels authentic and aligned with my values. If you’re looking for someone who can help turn your ideas into reality while staying true to your vision, that’s exactly what I do.

Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?

I believe that, beyond being a creative, being an immigrant creative adds another layer of complexity to the journey. Our paths are rarely linear. They’re filled with experimentation, trial and error, and constant adaptation. From the outside, it might look scattered or uncertain, but in reality, it’s a process of exploration and refinement.

Being creative means embracing risk—it’s about testing, failing, learning, and iterating. It’s about riding waves of uncertainty and trusting that each step, even the missteps, brings you closer to something meaningful. The challenge is that not everyone sees this as a valid or strategic way to build a career.

What has made a big difference for me is owning my identity and seeing my vulnerabilities as sources of strength rather than setbacks. Creativity isn’t just about ideas; it’s about resilience, problem-solving, and the ability to navigate uncharted paths.

When non-creatives are open to understanding and valuing non-traditional journeys, we all win. Innovation comes from those who challenge the status quo, and real progress happens when we make space for different ways of thinking, working, and creating.

We’d love to hear the story of how you built up your social media audience?

I started building my audience by sharing what I felt most confident about—writing heartfelt stories paired with beautiful visuals. It wasn’t about trying to go viral or following trends; it was about sharing something real and meaningful.

As I kept posting, I experimented with different formats and paid attention to what resonated with people. I answered questions, engaged in conversations, and shaped my content based on both my goals and my audience’s interests. The more I listened and adapted, the more my presence grew organically.

One of the most important things I did was being intentional with my time online. Instead of aimlessly scrolling, I focused on consuming content from people who were already 10 steps ahead of me. Every day, I treated social media as a space for both creativity and learning—observing, analyzing, and drawing inspiration from those who had already built what I aspired to create.

My biggest advice is to remember to feed your inner artist—seek out inspiration, look for references, and consume relevant information. You won’t feel creative every single day, and that’s okay. What matters is staying consistent, staying curious, and remaining open to learning along the way.

Contact Info:

• Website: https://fernandafell.com
• Instagram: https://instagram.com/fernanda.fell
• Linkedin: https://linkedin.com/in/fernandafell

Image Credits

Tabata Bushner