Alright – so today we’ve got the honor of introducing you to Fernanda Boccard. We think you’ll enjoy our conversation, we’ve shared it below.

Fernanda, looking forward to hearing all of your stories today. Going back to the beginning – how did you come up with the idea in the first place?

I discovered NFTs in 2021, and for me it felt like a door opening at the exact right moment. Digital art had always been something I loved, but it was more of a hobby, I never saw a clear path to turn it into something real. Suddenly, there was this entire ecosystem where digital ownership mattered. I saw a huge opportunity.

At the same time, I had no idea what I was doing.

I started researching what others were building, and most projects were generative collections. But I didn’t know how to code, I didn’t understand how to create those systems, and honestly, the space was so new that I didn’t even know who to ask. So instead of waiting until I had the “right” tools, I used the ones I had.

I decided to draw everything by hand.

I created 111 characters, each one unique, and I wrote a short, playful story for every single one of them. At that time I was living in Mexico City, and little by little crypto and NFT meetups were starting to happen. I was immersing myself in this new world while building something that felt very personal.

That’s how Serious and Cool was born.

The idea was simple but different: serious looking characters with funny, human stories behind them. The contrast was everything. The characters looked almost stoic, but the audience laughed, related, and saw themselves in them.

What I didn’t realize at the time is that the limitation became the biggest strength. Instead of mass produced traits, each piece had intention, personality, and narrative.

The collection sold out in less than a month.

That’s when it clicked for me. People weren’t just buying images, they were connecting with stories, identity, and emotion. That gave me the confidence to believe this wasn’t just a one-time experiment, but the foundation of a creative practice and business.

The logic behind it became clear:
if I could create work that makes people feel seen, makes them smile, and invites them into a story, they will want to be part of it.

And that’s still the core of everything I build today.

Fernanda, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m a visual artist from Argentina, currently based in the US, where I hold an O-1 visa as an artist. My work moves between digital and physical art, with a strong focus on characters, identity, and storytelling.

My background is in film, which really shaped how I see things. I’m a very visual person, I pay attention to composition, color, mood, and how something feels in a space. That comes through in everything I do, whether it’s illustration, painting, or even thinking about environments and experiences.

I’ve been creating for years across different formats, and over time that naturally led me into digital art. When I discovered NFTs in 2021, it felt like a new tool rather than a starting point. It gave me a way to share and build on what I was already doing, but in a different context.

My work today combines both worlds. I create digital pieces, often character-based, and I also translate some of them into physical works, especially using mosaic. I’m very interested in that connection, how something digital can exist in a more tangible way, and how both versions can coexist.

A big part of my work is also influenced by where I’m from. Argentina shows up a lot through themes like food, rituals, and everyday moments that carry emotional meaning. I like bringing that into my work in a way that feels honest and relatable.

What I think sets me apart is the mix of storytelling with a strong visual approach, and the way I connect digital and physical formats. I’m not just working in one space, I’m constantly moving between both.

We’d love to hear your thoughts on NFTs. (Note: this is for education/entertainment purposes only, readers should not construe this as advice

My view on NFTs has evolved a lot over time, just like the space itself.

In the beginning, like with any new technology, there was a lot of speculation, a lot of chaos, and a huge amount of demand. Everything was moving very fast. There was excitement, experimentation, and also a strong financial component driving the space.

Over time, things have shifted.

Today, it feels smaller, but also more genuine. There’s a clearer focus on art, on innovation, and on what can actually be built with digital tools, AI, and blockchain. The conversations are different now, less about quick wins and more about long-term value and creative exploration.

That said, it’s still a challenging space for artists because it’s closely tied to the crypto market. When crypto moves, everything moves, and that volatility can make it unpredictable.

I do think NFTs will continue to exist as a space for digital art, but more as a niche. And I actually see that as a positive, it allows for deeper experimentation and a more engaged audience.

What really holds value in this space are communities and innovation. The projects that last are the ones where people feel connected, and where there’s something new being explored.

Personally, I’m especially drawn to dynamic NFTs and the storytelling possibilities that come with blockchain. The idea that an artwork can evolve over time or respond to real-world inputs opens up a completely different way of thinking about art.

So yes, I see a future for NFTs, but it’s not about going back to how things were. It’s about the space maturing and finding its own rhythm.

For you, what’s the most rewarding aspect of being a creative?

The most rewarding part for me is when people genuinely connect with what I create.

When someone tells me a piece made them smile, or that they love having one of my artworks in their wallet or on their wall—that’s everything. I also love when people mention a specific character or story and say it made them laugh or reminded them of something personal. Those moments make it all worth it.

And on the other side, I really enjoy the process itself. I have a lot of fun creating. I can spend hours designing characters, their clothes, their personality, the little details that make them feel unique. It doesn’t feel like work to me, I genuinely enjoy it.

I love imagining worlds, thinking about how an idea could exist both digitally and physically, and exploring how to bring that to life. Playing with new tools, new formats, new ways of storytelling, that’s a big part of what keeps me excited.

So for me, it’s both sides: the connection with people, and the joy of creating.

Contact Info:

• Website: https://www.ferboccard.com/
• Instagram: https://www.instagram.com/ferboccard
• Linkedin: https://www.linkedin.com/in/ferboccard/
• Twitter: https://x.com/ferboccard
• Other: https://linktr.ee/ferboccard