We caught up with the brilliant and insightful Fernanda Aceves a few weeks ago and have shared our conversation below.

Fernanda, thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear from you about what you think Corporate America gets wrong in your industry and why it matters.

Being a PR and Digital Marketing strategist is so hard to define in Corporate America nowadays. Social Media has made it easier to connect with people from all over the world, but it doesn’t necessarily develop a relationship. One of the biggest challenges I have seen is the poor perception of a job like mine.
Customers expect 1 person to be wearing multiple hats, they think that because you can develop a brand strategy you should also be a content creator, videographer, editor, copywriter, community manager and be closing partnerships, all at the same time.

Being a PR and Digital Marketing strategist requires the ability to build relationships, create content strategies, and effectively target potential customers. It requires an understanding of how to use digital tools such as social media, SEO, and email marketing to reach the right audiences and generate positive results. It also means staying up-to-date on the latest trends in digital marketing to ensure campaigns are successful. Ultimately, a PR and Digital Marketing strategist needs to be creative, analytical, organized, and have strong communication skills.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Once upon a time, in the vibrant city of Mexico City, I, Fernanda Aceves, was a young dreamer with big aspirations in the world of PR and digital marketing. Growing up in a sports-oriented family, my journey into the industry took an unexpected path.

From a young age, I had a natural inclination towards creativity and a deep passion for events, fashion, and travel. Little did I know that these early interests would pave the way for my future endeavors. After completing my bachelor’s degree in Hotel Business Management, my thirst for knowledge and ambition led me to pursue a scholarship to do a master’s degree in Luxury Business Administration in the captivating city of Paris.

Paris, the city of romance and haute couture, had a profound impact on my life. Surrounded by the glamour of the fashion world, I was inspired to blend my love for events and fashion with my business acumen. It was in the heart of Paris that I witnessed the transformative power of PR and digital marketing in the luxury industry. The art of storytelling fascinated me, as I saw how it could forge connections between brands and their audiences. At that moment, I knew I had found my true calling.

With renewed determination, I crossed the Atlantic and went back to Mexico City, where I immersed myself in the corporate world, gaining over a decade of valuable experience. Each project and campaign sharpened my skills and reputation, solidifying my position as a force to be reckoned with in the industry. I had the opportunity to work at Top companies, such as Montblanc, Grupo Habita, HOLA! and CIE.

I moved for a short period of time to the bustling concrete jungle of New York City, this was a time for me to focus on my self growth and career goals.

However, my entrepreneurial spirit yearned for more. It was time for me to unleash my unique vision and make a difference on my own terms. Fueled by passion and armed with knowledge, I made the bold decision to start my own PR and digital marketing agency.

With boundless enthusiasm, I founded JoyIgnitePR, a boutique agency specializing in PR and digital marketing strategies for fashion and entertainment. Guided by my multicultural adaptability, strategic vision, and passion for authentic connections, I aimed to redefine the industry landscape. With a presence in both the USA and Mexico, JoyIgnitePR quickly gained recognition for its personalized attention, creative brilliance, and unwavering dedication to client success.

At JoyIgnitePR, we have had the privilege of working with some of the most iconic and successful brands in the fashion and entertainment industry. Among our esteemed clientele are Menudo, Two Rodeo Drive, Mercedes Guzman, and Morena Corazón.
These success stories are a testament to our unwavering dedication and the expertise we bring to each client. At JoyIgnitePR, we thrive on crafting tailor-made strategies that elevate brands, ignite conversations, and leave an indelible mark on the fashion and entertainment landscape.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Several factors have contributed to building my reputation within the market and establishing myself as a trusted professional in PR and digital marketing. Here are some key elements that have played a significant role:

Expertise and Knowledge: A solid foundation of expertise and knowledge in the field has been instrumental in building my reputation. From my academic background in Hotel Business Management to my master’s degree in Luxury Business Administration and Digital Marketing certifications, I have invested time and effort in acquiring a deep understanding of the industry. Continuously staying updated with industry trends, emerging technologies, and best practices has allowed me to offer valuable insights and innovative solutions to my clients.

Professional Experience: Over a decade of experience working in the corporate world, particularly in the dynamic environments of major fashion and entertainment hubs like Paris, Mexico City and New York, has shaped my skills and honed my expertise. Through hands-on experience managing diverse projects and collaborating with renowned brands, I have gained practical insights into the intricacies of the industry. This experience has helped me navigate complex challenges, deliver successful campaigns, and build strong relationships with clients and industry professionals.

Results and Track Record: Demonstrating consistent results and a proven track record of successful campaigns has been crucial in building my reputation. By delivering measurable outcomes and driving tangible growth for my clients, I have built trust and credibility within the market. Positive testimonials, case studies, and word-of-mouth recommendations from satisfied clients have further solidified my reputation as a results-oriented professional.

Authenticity and Personalized Approach: Embracing authenticity and offering a personalized approach to client services has been a cornerstone of my reputation. I prioritize building genuine relationships with clients, understanding their unique needs and aspirations, and tailoring strategies that align with their brand values and objectives. This dedication to authenticity and personalized attention has fostered trust, client loyalty, and positive referrals.

Networking and Industry Involvement: Actively participating in industry events, associations, and networking opportunities has been instrumental in expanding my professional network and enhancing my reputation. Engaging with industry peers, thought leaders, and influencers has provided valuable insights, fostered collaborative opportunities, and allowed me to stay at the forefront of industry trends. Through these connections, I have gained visibility and credibility, positioning myself as a trusted professional within the market.

Innovation and Adaptability: Embracing innovation, staying ahead of industry trends, and adapting to evolving technologies and consumer behaviors have contributed to my reputation as a forward-thinking professional. By constantly exploring new strategies, emerging platforms, and creative solutions, I have been able to offer innovative approaches to my clients, helping them stay ahead of the competition and achieve their goals.

Building a reputation takes time, dedication, and a commitment to excellence. By leveraging my expertise, delivering tangible results, prioritizing authentic connections, and staying innovative, I have been able to establish myself as a reputable professional within the PR and digital marketing industry.

Any advice for growing your clientele? What’s been most effective for you?

One of the most effective strategies for growing my clientele has been a combination of targeted networking, building strong relationships, and showcasing the results and value I bring to my clients.

I can firmly say that satisfied clients are the best advocates for a business. Positive testimonials and word-of-mouth referrals have been instrumental in attracting new clients who align with my expertise, values, and approach.

Contact Info:

• Website: https://joyignitepr.com/home
• Instagram: https://www.instagram.com/ferinmiami/
• Linkedin: https://www.linkedin.com/in/fernanda-aceves-31020949/