We were lucky to catch up with Felly Day recently and have shared our conversation below.

Felly, thanks for taking the time to share your stories with us today Some of the most interesting parts of our journey emerge from areas where we believe something that most people in our industry do not – do you have something like that?

As someone who works in content repurposing and marketing, I see a lot of focus on having these boxed in deliverables. 4 blogs, 8 emails, 16 social media captions or 3 posts, 2 story graphics and 1 reel concept per week.

My problem is, no 2 businesses are the same. If I work with a coach and a digital magazine, they have different needs. In fact, the digital magazine doesn’t need blogs at all, they’d prefer reels created for them.

Even though hourly work gets a bad rep, after 4 years in content repurposing, I realized that it didn’t make sense to have boxed in deliverables when my clients all have wildly different businesses. It’s way more valuable, for the client and the business, to create a system that allows for flexibility over sticking to your rules and turning away dream clients.

Felly, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name’s Felly, Felly Day if you’re nasty.

I’m actually from just outside Vancouver, BC and knew that I had to find a way to make money online from the time I graduated high school. My main motivating factor? I can’t stand the cold. And I’m from the warmest part of my country!

So when I found freelancing and VA work, I knew this was my ticket out. I got started as a general VA mid 2019 and quickly niched into content writing as writing has always been my passion. But after working with several clients, I kept running into the same hurdle, “how do you create content in someone else’s voice with no direction?”

So I started asking for pieces of content they had already created and loved so I could make new but similar pieces. I eventually learned there was a term for that, content repurposing. And after a year or so of fighting it, I niched down to only offer content repurposing because that’s where my team and I created the best results.

Now we offer content ideation (you send 10 links to existing content, we send back 100 ideas for repurposed content) and done for you content repurposing. Both with the goal of helping busy entrepreneurs show up on 3 or more platforms without burning themselves out creating all day.

I’m proud we do things differently. I don’t know anyone in my industry who offers content ideation through repurposing or has a done for you service without set deliverables. It helps us stand out and bring in the people who need exactly what we do.

How’d you build such a strong reputation within your market?

I’ve always been a big advocate for using PR as a marketing and visibility strategy. In 2020, I made a goal to speak on a podcast and ended up talking on 20. Now I’m often on podcasts, speaking at summits and looking for media outlets that feature entrepreneurs and their stories. Sometimes they even find me ;)

But because I don’t really see a lot done for your service providers speaking up and collaborating, the space tends to be dominated by coaches, authors and founders; I’ve created a name for myself as the go-to for content repurposing. I rarely have to pitch podcasts any more and am constantly being asked to speak at summits or come on a live series because everyone knows I’m open to it.

But I’m also constantly tagged any time someone mentions something resembling content repurposing because I tend to be the loudest in the space to share about it.

What’s a lesson you had to unlearn and what’s the backstory?

I would say the biggest lesson for me has been to work through shame.

There was a big personal development boom when I was new in business (2020) and everyone was focusing on creating new thoughts, affirmations and manifesting. I truly believed that repeating something over and over would make it reality and tried to ignore the actually BELIEFS I had about myself and the phrases I was repeating.

I ended up hitting a low point in my business where I felt directionless and loss which led to me hiring a therapist. It made me realize how much shame I carried with me from little things at different moments in my life that then turned into big reactions that shaped my business.

I don’t think you can completely “overcome” shame but being aware of it and consciously choosing to not let it control me were what took me from ready to quit and run home to my parents to married and living in Europe.

Contact Info:

• Website: fellyday.com
• Instagram: instagram.com/fellyday
• Linkedin: https://www.linkedin.com/in/felly-day
• Youtube: https://www.youtube.com/channel/UCZC2CuS337dXSMBZkoxgSzw

Image Credits
Katie Patterson