We caught up with the brilliant and insightful Felly Day a few weeks ago and have shared our conversation below.

Alright, Felly thanks for taking the time to share your stories and insights with us today. What do you think it takes to be successful?

Resilence. Building a successful business, even becoming an entrepreneur in the first place requires so much failure. Your idea could be gold but your marketing will flop. You could have the foundation set up but lack the confidence to sell yourself. I don’t think anyone starts out with all the boxes ticked. Marketing, Sales, Confidence, Self-Trust.

And alongside the business side of things, you need to balance a social life, family life, your health, sleeping. Entering the entrepreneur space takes a LOT time and energy. So you’ll face failure again and again and you need the resilience to get knocked down and get back up.

My resilience has brought me back from losing clients, bad investments and burnout. The knowing that I’m meant to do this drives me to keep showing up every day, even if it’s only responding to emails and DMs because I can’t handle focusing on anything else.

Social media provides a highlight reel to how so many people “made” it. What you don’t see behind the scenes is anxiety, imposture syndrome and fear. Without resilience, I’d still be working on movie sets.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Tell our readers about yourself? My name’s Felly and I grew up in a small town outside of Vancouver, BC. I spent years doing seasonal and gig work to fund my travels. I knew from a very young age that I didn’t want to spend my whole life in Canada, I hate the cold and snow. So I never wanted a corporate job that would dictate how long I could leave for. I worked front desk in hotels, at ski resorts and on movie sets as a background extra.

How you got into your industry?
I discovered VA work in 2017 through one of those blog posts that list 20 ways to work online. I saw that people would hire you to answer their emails and seeing as I worked front desk at a hotel, I knew that this was something I could travel the world doing. It actually took me another 2 years before I went for it though. And once I entered the space, I learned SO much about digital marketing and entrepreneurship but marketing is what hooked me.

I did a lot of creative services as a VA, content writing, social media management but marketing was at the core of all my offers. I scaled from solopreneur to agency in 6 months because of the demand I created around my brand, Felly Day VA. And I actually got into mentorship for the same reason, demand. My followers wanted to know how I did it. How I grew a brand and agency, how I signed 16 clients on monthly retainers in my first 8 months.

My agency was focused on content and it was a slow evolution to our focus on content repurposing. I found that I was always looking through my clients existing content to better the copy we put out and decided to make our entire service suit revolve around repurposing content for our clients. Then when I started marketing myself as a mentor as well, I was constantly being asked what my framework was, my recommended platforms and I realized I didn’t agree with a lot of the advice.

So I titled myself as a Feel-Good Marketing Mentor in the same way sales coaches will promote sleeze free selling, I only advocate for marketing that feels good for my clients, in the agency and as a mentor.

What type of products/services/creative works you provide?
My agency, FDVA, has our signature Repurposing Unlimited retainer service.

Repurposing Unlimited is for the busy coach that wants to show up on 3 or more platforms without creating more content. You tell us what you need (emails, blogs, captions, short form videos) and we create as much content as we can for you within 10 hours. You get a strategy session to kick off your 3 months and will fill out an in-depth onboarding form so we make sure we’re creating exactly what you need, most of our clients end up with no revisions after the first month, we’re that good.

For 1:1, I offer a 4 month mentorship container called VIP Fish. The vibe is unlimited Zoom calls, Mon-Fri slack support and a private client portal full of trainings and templates for you to use in your business. My clients are service based business owners that dread marketing. They’re doing things because they think they should, following some gurus advice instead of their unique energy. Following my Feel Good Framework, I help them build marketing foundations to sell out their offers and start experimenting with platforms and content to see what suits your energy and your lifestyle.

What you think sets you apart from others?
The fact I’ll never tell you there’s something you have to do to see success. Yeah, of course I have opinions on what’s working and what’s popular in the world of digital marketing but you don’t HAVE to do it. In fact, forcing yourself to show up on TikTok when you much rather record podcasts, is probably hurting your sales. Clients can feel your hesitancy, you need to market from a place of power.

What are you most proud of?
My clients. Maybe a bit cliche but I get a lot of long-term clients (1+ years) in the agency and as a mentor, most of my clients resign with me or join different programs at different times. But I’ve gotten to see my clients evolve over the last 3 years and it makes me so happy to know I was a part of their process.

What are the main things you want potential clients/followers/fans to know about you/your brand/your work/ etc?
I’m pretty no BS, no fluff when it comes to marketing but at the same time, I’m a true gemini, I’m always laughing. I have an open door policy on my social media and have no problem getting on discovery or sales calls because I’m not interested in taking money from someone if our working relationship isn’t going to be fun. I want to help you scale, sell out your offers, grow your confidence in your marketing and business. But if we don’t vibe, I’ve got no problem recommending other people for you to work with. Basically, don’t be shy and come say hi, I answer every DM, even the spam ones.

Have you ever had to pivot?

August 2021, I couldn’t pay my team for the first week of the month. Payday is the first at the agency.

I had drained my bank account paying for a business coach I wasn’t really ready to work with, took April off to travel with my partner, a few clients were behind on payments and then when I’d originally planned a big birthday sale in June, I got Dengue. Basically, it was a whole mix of things that led to not having the money upfront but essentially that broke through my fog.

I knew things hadn’t been working for a while but I was indenial. Why couldn’t the business I’d built that had let me live abroad for over a year already keep growing? I had been selling 10 different offers as a mentor and was so confused in my agency’s ideal client, we weren’t attracting any new clients because my marketing was all over the place.

In September, I scrapped my entire mentorship product suite and created one offer, 4 months of all-inclusive 1:1. You have access to all my old offers in a private client vault but otherwise, it’s just me and you inside slack and on Zoom calls diving deep into your marketing.

I also got my website redone and niched the agency down to content repurposing only. No more systems builds, email marketing management, social media management and funnels. Now we focus on content repurposing for the entrepreneurs that want to build an omnipresence through their existing content.

What do you think helped you build your reputation within your market?

My full transparency on social media. No one would ever call my socials a highlight reel. I’m down to share the good, the bad and the ugly. And if you get on my Instagram close friends, you’re basically seeing inside my diary. Sometimes publically sharing your life can be exhausting but at the same time, I don’t have time for fake relationships. If you can’t laugh at the weird things that happen in my life, we’re never going to become great friends. And at the end of the day, I like working with people I genuinely like. It’s about more than your wallet for me.

Even with my clients, I interact with their stories, I know their families and their hobbies. While we talk business, we also talk life. And I think people like that I’m the same person on social media as I am at a meeting. There’s only one side of me and I share it publically. Like I said, I don’t have time to pretend to be anyone but myself and my audience loves me for it.

Contact Info:

• Website: fellyday.com
• Instagram: instagram.com/fellyday
• Linkedin: linkedin.com/in/felly-day
• Other: tiktok.com/@fellyday