Alright – so today we’ve got the honor of introducing you to Felicity Buie. We think you’ll enjoy our conversation, we’ve shared it below.

Felicity, thanks for joining us, excited to have you contributing your stories and insights. The first dollar your business earns is always special and we’d love to hear how your brand made its first dollar of revenue.

I received my first paid client while attending cosmetology school here in San Antonio, Texas. My first client was a friend I had met through my husband while he was in the Air Force stationed in Spokane, Washington. She was getting married in Moscow, Idaho, and had seen the practice work I was posting on my Facebook page. Initially, I was supposed to be a guest at her wedding, but she and her mother-in-law decided to fly me out to Idaho to do hair and makeup for the bride, three bridesmaids, and one flower girl.

I was extremely nervous because I had only been in cosmetology school for seven months and felt nowhere near ready to take on such a task. Adding to my nerves, my friend and her bridal party were all Caucasian, while I am African American. In cosmetology school, you have your instructors as training wheels to help correct your mistakes. This time, I was officially riding on my own.

My friend and her bridal party were incredibly encouraging and trusted that I would do a great job. Despite my anxiety, I dove in and completed the job. To my immense relief and joy, everyone loved their look. This experience was both exhilarating and a huge confidence booster. It showed me that with trust, support, and a bit of courage, I could turn my passion into a profession. That first client experience was the beginning of my journey in making brides feel beautiful on their special day.

Felicity, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hello Canvas Rebel readers! My name is Felicity Buie, and I am the proud owner of Felicity Buie Makeup Artistry, based in the vibrant city of San Antonio, Texas. My journey into the world of beauty began while I was attending cosmetology school. It was there that I discovered my true passion for makeup artistry and the joy of helping others look and feel their best on their special days.

At Felicity Buie Makeup Artistry, we specialize in bridal makeup services, providing a range of packages tailored to meet the unique needs of each bride and her bridal party. Our services include full makeup application, in-studio bridal consultations, and pre-wedding event makeup. We strive to offer a personalized and luxurious experience, ensuring that every client feels like a star on their big day.

One of the key problems we solve for our clients is alleviating the stress that comes with wedding preparations. By offering comprehensive bridal packages, including travel to the client’s venue, we ensure that the bride and her party can relax and enjoy the day without worrying about their makeup. Our commitment to excellence, attention to detail, and passion for our craft set us apart from others in the industry.

What sets us apart is our dedication to creating a seamless and enjoyable experience for our clients. From the initial consultation to the final touch-up, we work closely with our clients to understand their vision and bring it to life. Our high standards of professionalism, cleanliness, and meticulous attention to detail have earned us numerous 5-star reviews and a loyal client base.

One of the aspects I am most proud of is the positive impact we have on our clients’ lives. There’s nothing more rewarding than seeing a bride’s face light up when she looks in the mirror and feels truly beautiful and confident. Our goal is to not only enhance natural beauty but also to provide a memorable and stress-free experience that our clients will cherish.

For potential clients, followers, and fans, I want you to know that at Felicity Buie Makeup Artistry, we are passionate about what we do and dedicated to delivering exceptional service. Whether you’re a bride seeking the perfect makeup look for your wedding day or someone looking to feel glamorous for a special event, we are here to make your beauty dreams come true. You can learn more about our services and book your appointment at our website, www.felicitybuie.com. You can also follow us on Instagram at @felicity.buie (https://www.instagram.com/felicity.buie) for updates, inspiration, and behind-the-scenes looks at our work. Thank you for considering us, and if you’re ever visiting the San Antonio area, we would love to be a part of your special moments.

Where do you think you get most of your clients from?

The best source of new clients for me has undoubtedly been Google. Thanks to the power of search engine optimization and positive reviews, many brides and event-goers find their way to Felicity Buie Makeup Artistry through Google searches. Additionally, the multiple Facebook groups I’m part of have been instrumental in connecting me with new clients. These groups, dedicated to matching clients with hair stylists, makeup artists, and other essential vendors, have been a fantastic resource.

Other valuable sources include The Knot, Wedding Wire, and Instagram, where we showcase our work and engage with a wider audience. However, according to my website’s analytics, Google remains the number one source for attracting new clients. It’s been incredibly rewarding to see how our online presence has grown and continues to draw in those looking for exceptional makeup artistry.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Keeping in touch with clients and fostering brand loyalty is a cornerstone of my business at Felicity Buie Makeup Artistry. One of the ways I ensure my clients feel valued is through a reward system. My clients earn points for each service they receive, and when they reach 20 points, they enjoy a $10 discount on their next service. This not only encourages repeat business but also shows my clients how much I appreciate their continued support.

I also understand the importance of maintaining a delicate balance when it comes to communication. While staying in touch is crucial, I’m mindful not to overwhelm my clients with too many marketing emails. Instead, I focus on sending thoughtful, timely updates and offers that are genuinely beneficial. Whether it’s a seasonal promotion, a sneak peek at new services, or a heartfelt holiday greeting, my goal is to ensure every communication feels personal and relevant.

Beyond the tangible rewards and considerate communication, fostering brand loyalty is also about creating an exceptional experience each and every time a client sits in my chair. From the initial consultation to the final touch of makeup, I strive to provide a warm, welcoming, and professional environment where my clients feel truly cared for. By consistently delivering outstanding service and making each client feel special, I build lasting relationships that extend far beyond a single appointment.

Contact Info:

• Website: https://www.felicitybuie.com
• Instagram: https://www.instagram.com/felicity.buie
• Facebook: https://www.facebook.com/felicitybuiemakeup

Image Credits

•Bridal Photos of client Maya:
Hernphotography www.instagram.com/hernphotography

•Black and white photo of client McKinley:
Klare Perez
www.instagram.com/klareperez

•Birthday crown photo of client Ashona:
www.instagram.com/honeyletphotograph

•Client photos:
Myself