We were lucky to catch up with Felicia Tucker recently and have shared our conversation below.
Felicia, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
Oh, where do I even begin? My journey with V’licious formerly Luxury Yoni is deeply personal, and it all started with a rather unglamorous story – Oh, let me tell you, it’s a story that most of us ladies can relate to. Picture this: it’s that time of the month, and my cycle arrives with all its might. The pain, the discomfort – it’s like a monthly uninvited guest that just won’t leave. They weren’t just a monthly inconvenience; they took a toll on my emotional well-being. So, I’m on the couch, curled up with a hot water bottle, trying to find solace from the relentless pain. Like most of us, I went on a quest, a mission if you will, to find something – anything – that could offer some relief. I tried a bunch of pain medications, thinking they’d be my knights in shining armor. But, disappointingly, many of those promises fell flat. It was a tough pill to swallow – both literally and figuratively.
The turning point for me was realizing I wasn’t alone in this battle. There were countless women out there with similar stories of discomfort and frustration. Their experiences became my inspiration and a call to action.
You know, there’s something incredibly meaningful about knowing that you’re not alone in your struggles. The journey behind V’licious took shape because I wanted to make a difference in the lives of women, just like me. I wanted to offer genuine and natural solutions to alleviate those painful menstrual days and contribute to overall vaginal health.
I believe that self-confidence goes hand in hand with feeling healthy and taking care of your intimate well-being. When you feel good about your body and have products that help you feel fresh, smell delightful, and taste pleasant, it can have a significant impact on your overall confidence and sense of self.
Whether it’s our luxurious intimate washes, leaving you refreshed and revitalized, or our sumptuous lubricants, elevating your sensual experiences, we at V’licious believe that nurturing your intimate well-being is an act of profound self-love and empowerment. Our products are meticulously crafted with a woman’s comfort and confidence as our top priorities. We understand that femininity is a force to be celebrated and cherished, and our range reflects just that. V’licious is more than just products; it’s a journey of self-discovery and self-care, an opportunity to elevate feminine care routine to a whole new level. It’s about embracing every woman’s unique essence and redefining what it means to feel beautiful and confident in your own skin.
we’re not just reimagining feminine hygiene and wellness – we’re revolutionizing it. Our mission is clear: we exist to empower you to embrace your inner femininity with unparalleled confidence, grace, and the utmost care.
This work isn’t just business jargon; it’s about walking in the shoes of women who face these challenges daily. It’s about providing products that genuinely work, products that offer relief and, importantly, confidence.
In this journey, I’ve met remarkable women who’ve shared their personal stories, their struggles, and their desire for better, more effective, and genuinely natural solutions. Their experiences have not only fueled this work but also given it deep meaning. I’ve seen how our products have made a real impact on their lives, providing relief, comfort, and, most importantly, confidence.
So, it’s not just a mission; it’s a story of personal pain, hope, and the desire to make a difference.
Our mission is at the core of everything we do, and it will continue to drive our business in the long term. We are dedicated to fostering a supportive and inclusive community where women can connect, share their experiences, and uplift each other. Through educational content, discussions, and engaging events, we will create spaces for open conversations about vaginal health and sexual wellness.
So, it’s not just a mission; it’s a story of personal pain, hope, and the desire to make a difference. Our journey is about impacting lives, and we’re excited to continue this journey of support, empowerment, and natural well-being together.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m originally from the beautiful Island of Jamaica, and I migrated to the U.S., carrying with me all the cultural richness and traditions of my homeland. I worked several minimum wage job before landing a Job in the airline industry. I was doing a little better but never felt fulfilled.
I used to suffer terribly from monthly menstrual cramps. Turned out, I had fibroids and uterine polyps causing all that pain. The agony was unbearable, and I tried everything, including pharmaceuticals, but they just didn’t seem to cut it. I was at my wit’s end and knew there had to be a better way, something beyond pills and medicines.
And that’s when I stumbled upon V Steaming by going to a spa. Little did I know, that decision would change not only my life but also the lives of countless women who’ve come to rely on V’licious. V Steaming, a traditional method had been a part of my family’s legacy, and I’d used it after childbirth during my time in Jamaica.
The relief I experienced after my first V Steam session was nothing short of a miracle. It was like a light at the end of a very dark tunnel. But here’s the catch – regular spa visits weren’t feasible for most women, including me.
So, I rolled up my sleeves and got to work. I researched various herbs and their benefits and, after a lot of trial and error, formulated a blend that was just perfect for my needs. It was a labor of love, a personal journey of creating a natural remedy that actually worked for me.
Then, a thought struck me – if I didn’t know about this life-changing relief, there had to be other women out there in the same boat. And that’s when I realized I had a mission, something bigger than myself: to share this natural remedy with as many women as possible.
What makes me proudest is seeing the impact we’ve had on the lives of so many women. I’ve met incredible women who’ve shared their stories and the transformation our products have brought to their lives. I’ve had women that were able to conceive after using our products, women who no longer need fibroid surgery, women who have got relief from years of recurring BV (Bacterial Vaginosis) and yeast infections to share a few. It’s truly heartwarming to know that we’re making a difference, providing comfort, and, more importantly, helping women regain their confidence.
That’s what V’licious is all about – it’s not just products; it’s a journey of empowerment, self-love, and a commitment to improving the lives of women. It’s about redefining what it means to be a confident and beautiful woman.

Let’s talk about resilience next – do you have a story you can share with us?
Resilience has been a constant companion on my journey with V’licious. There was a time when i felt like we were up against a seemingly insurmountable challenge, and it truly tested my faith. I lamost gave up.
I vividly remember a period when we were striving to expand our reach and had set our sights on a significant milestone. It was a time filled with ambitious goals and high expectations. But life, as it often does, had other plans.
Just when I thought we were on the verge of a breakthrough, we encountered an unexpected financial setback. It was a moment of reckoning, and it could have been disheartening. We had invested so much time and effort into our plans, and it felt like they were slipping through my fingers.
However, we made a collective decision not to let this setback define our journey. Instead, we viewed it as an opportunity for creative problem-solving. We regrouped, reevaluated our financial strategy, and found innovative ways to navigate the challenge.
It was a period of tight budgets, hard decisions, and countless hours of brainstorming. But we emerged from it not only financially stable but also with a newfound sense of resilience. We had learned to adapt, pivot, and find solutions in the face of adversity.
This experience highlighted the power of resilience – the ability to bounce back and thrive, even in the face of unexpected challenges. It taught us that setbacks are not roadblocks but stepping stones to growth and success.
I share this story because I want everyone to know that resilience is not just a quality for a select few; it’s a trait we all possess. When life throws curveballs, it’s our resilience that allows us to stand strong, adapt, and keep moving forward. It’s a reminder that challenges are not insurmountable obstacles but opportunities to learn and grow.

Any insights you can share with us about how you built up your social media presence?
Building an audience on social media was quite the journey for me, we were able to grow from zero to over 100k followers on Instagram. It’s not just about numbers; it’s about the genuine connections we’ve fostered. This is the breakdown of how I did it:
We kicked things off by focusing on what I’m truly passionate about – education and knowledge. I firmly believe that informed women are empowered women. So, we made it a mission to provide our audience with valuable, educational content. From tips on feminine wellness to insights into self-care and intimate health, we strived to create content that was not only informative but also relatable.
We wanted every post, every story, and every interaction to be a learning experience. It wasn’t just about selling products; it was about creating a community of informed and empowered women.
But it wasn’t just about what we said; it was also about who we said it with. Collaboration played a crucial role in our journey. We joined forces with influencers who resonated with our mission. These were individuals who not only believed in our products but had experienced the benefits firsthand.
These influencers shared their personal stories, their experiences with our products, and their own insights into feminine wellness with their own audiences. It was an authentic partnership based on a shared commitment to empowering women. This not only expanded our reach but also added authenticity to our brand.
So, the advice I’d give to anyone starting from scratch is to find your passion and let it drive your content. Your audience can tell when you genuinely care about what you’re sharing. Be educational, be informative, and above all, be authentic. It’s not just about what you say; it’s also about how you say it.
Collaborate with like-minded individuals who believe in your mission. Authentic partnerships can open up new horizons and introduce your brand to a whole new audience. It’s a win-win situation when both parties share the same values and goals.
Remember, it’s not just about the numbers; it’s about the connections you make. Building an audience is about building a community of people who resonate with your message. Stay true to your passion, share knowledge, and collaborate with authenticity. That’s the recipe we followed, and it brought us from zero to over 100k followers on Instagram.
Contact Info:
- Website: www.vlicious.co
- Instagram: instagram.com/vlicious.co
- Facebook: https://www.facebook.com/vlicious.co
- Youtube: https://www.youtube.com/@vlicious

