Alright – so today we’ve got the honor of introducing you to Felicia Todd. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Felicia, thanks for joining us today. How did you come up with the idea for your business?
It was always SaseeChic, just not the one you know of and love today. Just not the one you know of and love today.
It went through a few iterations before becoming an online boutique. The initial idea came from food. Yes, food in a not-so-subtle way. Watching my grandma and my mom in the kitchen growing up, gave me a penchant for cooking. My potato salad and mac and cheese were always holiday favorites to make but my chicken salad was on another level.
So in late 2011, SaseeChic was born. The idea was to package my chicken salad and take it to stores as samples. Then hoping the samples would become orders. It was short-lived due to eggs being an ingredient and I believe a concerning factor.
Not one to give up, I started dabbling in makeup as an MUA. Taking classes and going to seminars from some of the greatest. Makeup by Cherry, (add the MUA who was supposed to move to Cali also), Sylvia, and A.J. Crimson. I actually had the pleasure of assisting Makeup by Cherry on a wedding. With this experience and training, I began to venture out into doing makeup for photo shoots, and weddings and giving back to at-risk women. Seeing how these women were confident after the makeover, gave me the strength to try my hand at blogging. With this, my message was to “ Be Confident, Be Unique, Be you! And we never make apologies for it.
Blogging about style came easy because I was already thrifting for different patterns, colors, and textures plus my love of high heels as a curvy/plus size woman. This caught the attention of a few brands that wanted to collaborate with me! Me of all people! One of which was Eshatki!
This among with being on panels for events and featured in magazines such as The Voyage ATL and others was a humbling experience. The collaborations taught me if I could help sell items for other companies, why couldn’t I do it for myself and here I am world!
Felicia, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
SaseeChic is an online boutique that specializes in Lips x SaseeChic, Stylish Eyewear, and SaseeTees. The brand has always focused on the importance of being confident and defining your unique style and look. …and, rocking the look with ease!
It’s important to provide ease and convenience when shopping on the website. It’s important to provide ease and convenience when shopping on the website. This helps the customers stay even more connected and create the best shopping experience ever.
We’d love to hear about how you keep in touch with clients.
SaseeChic loves to go LIVE! We take pride in communicating with our customers. This gives us the opportunity to talk directly to them while showing them how to style the product(s).
Communication is key and extremely important to the brand. This allows our customers the time to talk directly to us, and ask their questions before making a purchasing decision.
What’s been the most effective strategy for growing your clientele?
Being Consistent! Talking directly to my customers has been the most effective strategy for growing the customer base.
Contact Info:
- Website: https://saseechic.com/
- Instagram: https://www.instagram.com/saseechic/
- Facebook: https://www.facebook.com/SaseeChic