Alright – so today we’ve got the honor of introducing you to Felicia Howe. We think you’ll enjoy our conversation, we’ve shared it below.

If you had a defining moment that you feel really changed the trajectory of your career, we’d love to hear the story and details.
I’m originally from the beautiful Northwest, but destiny beckoned me to the vibrant city of Los Angeles during my younger years. Fueled by the fire of artistic aspirations, I embarked on a journey to carve a path in the world of art. It was then that I made a crucial decision to acquire the skill of as a stylist, a choice that would shape my destiny. For over two decades, life unfolded like a magical tapestry, presenting me with opportunities beyond my wildest dreams. And the secret ingredient to this success? Pure, unadulterated passion, untethered by the burden of expectations.

Along the way, I experienced countless defining moments and personal transformations. However, none compared to the colossal turning point that the pandemic thrust upon me. Suddenly, I found myself navigating uncharted waters, compelled to make radical changes that demanded unwavering faith in myself and my artistic dreams. Until March of 2020, I juggled the responsibilities of owning a business in LA, shuttling back and forth, and venturing into a new chapter with a private practice in Portland. Needless to say, my plate was overflowing.

Then came the heart-wrenching news of closing my beloved LA brick-and-mortar establishment. Fear gripped my heart, threatening to snuff out the flicker of hope within. But as they say, when one door shuts, another opens. Amidst the uncertainty, I redirected my focus towards my e-commerce venture, delved into health and wellness consulting, and even poured my thoughts into the pages of a book. The initial momentum of the pandemic unleashed a whirlwind of activity, keeping me busier than ever before.

In the face of adversity, I discovered resilience, adaptability, and an unwavering determination to forge ahead. The pandemic may have disrupted the world, but it also unearthed a newfound strength within me. As I reflect on this journey, I cannot help but feel grateful for the opportunities that arose from the most challenging of circumstances. And so, I continue to march forward, driven by an unquenchable thirst for artistic expression and an unwavering belief in the power of following one’s dreams.

So before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Greetings, dear readers! Allow me to introduce myself. I am a passionate small business owner hailing from the bustling city of Los Angeles. Throughout my career, I have delved into a myriad of innovative ideas, products, and services, constantly pushing the boundaries of creativity. In fact, my dedication to organic and sustainable practices in the salon industry earned me recognition from the esteemed city of Los Angeles.

It was during this time that I discovered my true calling as a maker and consultant. Fuelled by a burning desire to educate and empower others, I began teaching classes and enlightening clients about the significance of healthy beauty practices. At a time when awareness about the toxic exposure in the beauty industry was just beginning to blossom, I proudly stood at the forefront, pioneering a movement towards a safer and more conscious approach to beauty.

As the years rolled by, my passion for helping people from the inside out only grew stronger. I embarked on a journey of studying nutrition and clinical herbalism, expanding my repertoire of skills and knowledge. Now, nestled in the serene embrace of Portland, Oregon, my private practice thrives. But fear not, for distance is no barrier to my expertise. I continue to serve clients from LA, across the nation, and even internationally.

My services encompass a wide spectrum of offerings, tailored to cater to each individual’s unique needs. From conducting thorough clinical intakes to curating custom-blended products, I leave no stone unturned in my quest to provide holistic care. Whether it’s indulging in rejuvenating skin treatments infused with craniosacral therapy or availing the organic styling services that I offer, your well-being is my utmost priority.

So, dear readers, join me on this transformative journey as we embark on a path of self-discovery, embracing the power of nature and holistic practices to unlock our true potential. Together, we shall unveil the beauty that lies within, one step at a time.

How about pivoting – can you share the story of a time you’ve had to pivot?

Ah, the art of pivoting, a tale I am all too familiar with. Allow me to regale you with the story of a time when I had to navigate uncharted waters and adapt to unforeseen circumstances.

In the wake of the pandemic, my world, much like countless others, was turned upside down. As the proud manufacturer of organic haircare products, I had embarked on a journey to revolutionize the industry. In 2019, I even launched bulk filling stations in multiple salons, a move that propelled my brand, Primrose Organics, to new heights. Life was good, and I was basking in the glow of success.

But alas, the storm clouds loomed on the horizon. The supplies I relied upon to craft my beloved products became scarce, and the salons that once served as the lifeblood of my business shuttered their doors. Suddenly, the brand I had poured my heart and soul into faced unprecedented challenges. It was a tumultuous period, to say the least.

However, as they say, necessity is the mother of invention. In the face of adversity, Primrose Organics underwent a remarkable transformation, emerging as a wellness brand. With the newfound time and space that 2020 provided, I embarked on an exciting venture: a small, urban organic farm. Here, I nurtured and cultivated the very botanicals that would serve as the foundation for my rejuvenating products. This shift not only granted me total control over my manufacturing materials but also rekindled the flame of passion within me, aligning my business with my coaching practice.

Through this journey of adaptation and resilience, I discovered the profound beauty of embracing change. What initially seemed like a devastating blow turned out to be a gateway to a more fulfilling path. Today, as I tend to my organic farm and craft products that nourish both body and soul, I am reminded of the power of perseverance and the limitless possibilities that lie within every pivot.

So, dear reader, let this tale inspire you to embrace change, to seek new paths when the old ones seem impassable. For it is in those moments of transformation that we often uncover our truest passions and forge a path that is uniquely ours.

We’d love to hear a story of resilience from your journey.

Once upon a time, in the vast realm of small business ownership, I embarked on a journey that would test my resilience time and time again. For over two decades, I navigated the challenges and obstacles that came my way, driven by a noble mission to help people feel better about themselves.

Owning a small business is not for the faint of heart. It molds you into a pillar of strength, forging your character through the fires of adversity. Yet, amidst the struggles and setbacks, it is in those moments of triumph and accomplishment that an extra layer of faith is required.

Success, when it graces our path and we reach the goals we’ve set, brings with it a weighty expectation. We yearn to stay relevant, to maintain our hard-earned success. But in this pursuit, I discovered a secret to true happiness—a path paved with authenticity and balanced by good boundaries.

In the face of recent challenges, I uncovered a profound truth: to be truly happy, we must live our lives authentically, embracing our unique selves without compromise. And within this authenticity, we find the key to balance—a delicate equilibrium between work and personal life, between giving and receiving.

And so, faith, that steadfast companion, has guided me through the trials and tribulations. It has whispered words of encouragement in moments of doubt, reminding me of the resilience within. For faith is the beacon that illuminates our path, helping us persevere and overcome even the most daunting of obstacles.

As the year 2023 unfolded, a time of integration swept across the land, bringing with it a wave of transformation and reinvention. In the midst of this exciting chapter, I learned the importance of granting myself grace. Amidst the hustle and bustle of change, I discovered the power of self-care, of allowing oneself to rest and recharge, to celebrate the victories along the way.

Dear listener, let my tale of resilience serve as a reminder of the strength that lies within you. Embrace the challenges that come your way, for they are the stepping stones to growth and personal evolution. Live authentically, set boundaries, and have unwavering faith in your abilities. And above all, remember to grant yourself grace as you navigate the exciting journey of reinvention.

Contact Info:

• Website: Primroseapothecary.com
• Instagram: Promroseorganics_appthecary