We were lucky to catch up with Felicia Guimont recently and have shared our conversation below.
Alright, Felicia thanks for taking the time to share your stories and insights with us today. Crazy stuff happening is almost as certain as death and taxes – it’s technically “unexpected” but something unexpected happening is to be expected and so can you share a crazy story with our readers
In the food industry so many think it is hard for women to have same advantages as males. Having a small business has it’s challenges but I had to cheer for me daily! I remember a client submitting my company for a bid with the NAACP in Ft Worth. They wanted to change a 36 year trend to allow a Black owned business to cater their next banquet for more than 1000 people. I had the opportunity of preparing food for a committee meeting with at least 5 members. It seemed to be a successful experience for the ladies but the day of the their tasting, those who presented would not find out until days later. Well the day came where the phone rang and it was the NAACP President for 2017 letting me know I was chosen!
After I completed the paperwork, I was scheduled to travel to the Congressional Black Caucus. One of the speakers for a session was Congresswoman Maxine Waters. I was with a friend/sister who is PR to several celebrities and she saw that Maxine stepped away to the lounge, we walked in that direction. My sister knew that Maxine was scheduled to speak at the NAACP banquet where I was catering. She called Mrs. Waters bu name and who was embarrassed was ME! Congresswoman Waters turned around and walked towards us. My sister ask about her about the banquet and she confirmed and then turned to introduce the cater (me) who would be serving that night. We ended up taking a picture in Washington and on the night of the event. Guess who got to see Congresswoman Waters after her Keynote speech.. yes yes, she looked at me and told me I did that! She was proud of me for serving so many! I believed in me and didn’t give up! Having people around you who push you into purpose is a priceless experience! I may not be a big name Chef but I have served people with big names that appreciate the gifts within me! From those on the street who are less fortunate to people who impact so many, I remain humble with so many wonderful memories!
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I started loving everything about the kitchen at a young age. Many youth got to travel to amusement parks and got to enjoy fun adventures, we had to take that summer vacation in Mississippi. Yes the country! We ate breakfast every morning, lunch and dinner freshly prepared by my Aunt! Fresh ice cream that would tear your stomach up if you consumed too much which most of the time, we would over eat! I loved everything about food! I started really experimenting as a teen and took joy when friends got to experience what I created! My Mother had meals on the table at 6pm and we all had to sit at the table.
As I grew older, potlucks at work and conferences at Church, items I prepared were experienced by many. I started my business while working a full-time job! I uniformed myself with my business present! I believe that I am my brand! I started off with decals with my information to now wrapped vehicle and trailer we people pass on the streets and smile! So many say they are proud of me and don’t wvent know me. People feel your energy, always speak positive declarations over your brand! I speak great experiences with everyone who partakes in something I prepared. I bake cheesecakes and know everyone who tastes it will fall in love with every bite! When client call to inquire about services, I stay ready unless the time window is too short to produce. I try to serve many with love and professionalism! I help as many as possible have successful events! I always say the OMG Experience is Real! We produce with genuine Southern Hospitality!
What’s worked well for you in terms of a source for new clients?
When I yielded time beyond catered events, I was called in to serve a NFL Player. The 1st project was done the same day and led the Athlete to ask how he could get me on his team. The door opened for a few more players that are still a part of my life today. I sponsored a table at a few golf tournaments that opened doors for new Clients. Word of mouth and true experience paved the way to a strong relationship! Repeat clientele is the best!
What do you think helped you build your reputation within your market?
Networking, word of mouth, Positive declarations. Trusting the process keeps to focused!
Contact Info:
- Website: Www.cheffeeguimont.com
- Instagram: @southbestcatering
- Facebook: https://www.facebook.com/southernbestcatering/
- Linkedin: Chef Fee Guimont
- Youtube: ChefFee Guimont