Alright – so today we’ve got the honor of introducing you to Felicia Guerra. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Felicia thanks for taking the time to share your stories and insights with us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry

Palm Beach Events is a full service event planning company based in South Florida. We are passionate about bringing your vision to life, whether it is a traditional, modern, or eclectic wedding, shower, or birthday celebrations. We offer a range of services, from planning and coordination to design and production, to suit your needs and budget. One of the trends that we are embracing in 2023 is experiential events. Experiential events are designed to immerse your attendees in a sensory, emotional, and interactive environment that stimulates learning, creativity, and engagement. We incorporate elements such as gamification, storytelling, personalization, and co-creation into your event, to make it more fun, meaningful, and memorable. We also use our resources, creativity, and innovation to make your event stand out from the crowd.
At Palm Beach Events, we are always on top of the latest trends in the wedding industry, and we are ready to make your event truly sparkling.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Palm Beach events is a leading event company in South Florida, that has been creating beautiful events, weddings and memorable experiences since 2015. We are passionate about bringing our clients’ vision to life, whether it is a traditional, modern, or eclectic event. We offer a range of services, from planning and coordination to design, decor, and production, to suit our clients’ needs and budget. We have established partnerships with some of the best venues in the area: offering stunning settings, exquisite cuisine, and professional service for your special day. We work closely with them to ensure that your event is flawless and unforgettable.

Let’s talk about resilience next – do you have a story you can share with us?

My name is Felicia Guerra and I am the owner of Palm Beach Events, a leading event company in South Florida. But before I became a successful entrepreneur, I had to overcome many challenges and pursue my passion for design and decor. I was born and raised in Brazil, in a family of lawyers. My parents, my grandparents, and my siblings were all involved in the law field. They expected me to follow their footsteps and become a lawyer too; so I studied hard and graduated from law school with honors. I also became an Attorney at Law. But I have always loved design and decor, ever since I was a little girl. I used to help my mom decorate our house and make it look beautiful. She’s a former Interior Designer and has always had a natural talent for creating amazing spaces and atmospheres. She is my inspiration and my role model. One day, I decided to take a risk and follow my dream of opening my own company here in South Florida in 2015.

Any advice for growing your clientele? What’s been most effective for you?

Social media is a powerful tool for any event company that wants to attract more clients and showcase their work. However, it takes more than just posting pictures and videos of your events to grow your audience and generate leads. You need a strategic plan that aligns with your goals, brand, and target market: Engage with your followers and potential clients, post consistently and at optimal times, use hashtags and tags strategically, showcase your portfolio and testimonials, and many other tools.

Contact Info:

• Website: https://www.pbeachevents.com/
• Instagram: https://www.instagram.com/pbeachevents/?hl=en
• Facebook: https://www.facebook.com/palmbeacheventsllc/

Image Credits
Monteiro Photography Lis Santos Photography