Alright – so today we’ve got the honor of introducing you to Farro Jarro. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Farro thanks for taking the time to share your stories and insights with us today. Have you been able to earn a full-time living from your creative work? If so, can you walk us through your journey and how you made it happen? Was it like that from day one? If not, what were some of the major steps and milestones and do you think you could have sped up the process somehow knowing what you know now?

I have been fortunate enough to be able to earn a full-time living from my craft of producing dope beats and audio engineering/recording.

It’s definitely not easy and it takes a lot of time to generate a stable income, because you have to establish a network of clientele that will spend money with you. The notion of over-night success sounds beautiful but its like playing the lottery, it can happen but the chances are very slim. The biggest bet I could ever make would be on myself, so I just focused on building my business “brick by brick”. I am a firm believer in building a solid foundation for my business and lifestyle so it can sustain even through the most aggressive of storms.

It is imperative to maintain a competitive edge in this fast paced music industry in regards to quality of music, sound innovation, and work ethic. My first step was to learn not only the art of audio production and composing music, but to learn the business of my craft. With that in mind, I acquired my Pro Tools engineer certification in 2009, and I used that certification to not only lend credibility to my skill set, but also to help the quality of music I produced for other artists.

From there I invested into the necessary hardware, software, and tools that I would put my business in motion to start generating revenue. Marketing my business was a huge challenge in the beginning simply because the finances were not there yet to really initiate a huge campaign for my business and services. I had to rely heavily on social media and word of mouth in the first few years (as well as present day) to let artists know that I had beats and could record, mix, and master their music. Fast forwarding to today, I have a solid client list of 50+ artists and I have produced and/or mixed a catalog of over 1000 songs!

Knowing what I know now, I could have sped up the process of scaling my business by just being more vocal about what I do and the high quality of my work. By nature I am a shy and soft spoken person, but I had to learn that closed mouths don’t get fed!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am a mulit-genre music producer/audio engineer, and I provide music production, high quality recording, mixing, and mastering as well as consulting. www.farrojarromusic.com

I help artists achieve the sonic quality their music deserves in order to compete with billboard charting records today. I also offer consulting on project concepts and musical competition as well as music marketing strategies.

The main thing that sets me apart from other producers and audio engineers is attention to detail and my diligence in really seeking to understand the artists’ vision of his or her music. I really care about the music that I work on regardless of genre, and anything that I am involved with will be executed at a high level of quality because of my long standing track record of excellence.

I have placed music or engineered projects on BET, VH1, HBO, NBC, Bacardi, and Netflix. I have also produced records for platinum artists, Luh Kel, Ying Yang Twins, Nappy Roots and a number of highly influential artists on social media like Erica Mason, Torrian Ball, Britt Barbie, and Jay Gwuapo. I also currently have 700K+ streams on my own [Farro Jarro] Spotify instrumental platform.

Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.

I think the one of the biggest things non-creatives struggle to understand about creatives that are truly serious about their journey is the blind, unconditional dedication to their passion or art. “Why don’t you go out and get a real job!?!” Can’t tell you how many times I’ve heard that, but I can understand why non-creatives say that because we do make huge sacrifices in lifestyle.

However, what we visualize is something far greater than what they see, and it takes time to get there. We have to sacrifice now for the greater reward later, and giving away 40+ hours a week at a job takes time and energy away from our true calling. Money comes and goes, the time you can never get back.

For you, what’s the most rewarding aspect of being a creative?

As a music producer /engineer and lover of music, the greatest reward for me is when I see people dance to my music! It could even be a facial expression that speaks to how the music touches them emotionally, that is what I live for.

Also as a business professional in the creative realm of music, being able to control my own time and make my own schedule is another huge reward for my hard work!

Contact Info:

• Website: www.farrojarromusic.com
• Instagram: @farrojarromusic
• Facebook: @farrojarromusic
• Linkedin: Jafari “Farro Jarro” Jeter
• Twitter: @farrojarromusic
• Youtube: @farrojarromusic
• Other: Beatstars: Farro Jarro music