We were lucky to catch up with FARRAH SANTANA recently and have shared our conversation below.

FARRAH, looking forward to hearing all of your stories today. Taking care of customers isn’t just good business – it is often one of the main reasons folks went into business in the first place. So, we’d love to get a conversation going around how to best help clients feel appreciated – maybe you can share something you’ve done or seen someone do that’s been really effective at helping a customer feel valued?

I always try to go over and beyond for each one of my clients. The way I see it if they are trusting us to be a part of their special moment, I will do what is in my reach to make it special and personal so their experience with us is unforgettable.

When I started this business, I wanted to focus on corporate events. It was what I was use to throughout my career. I had the pleasure to work with well known brands like Forbes & Robb Report Mexico, Time Inc and Procter and Gamble to name a few. I was in charge of putting on the events, handling the marketing and social media in the pervious roles I held.

When COVID hit big events came to a halt, so once it was safe to go outside again and be social, I wanted to focus on more intimate gatherings. That’s when the ideas for the luxury picnics came along, and we have had great success. I feel so grateful to have been able to find a market for it. The proposal picnics have been our strong selling point, and I love being able to bring to life a special moment for my clients and capture the raw emotions of that moment. It fills me with happiness, so that’s why every one of my clients I try my best to listen and give them the dream proposal or memorable moment they envision,

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Nez. Events and Design is the creative child of Farrah Santana. Her passion for design and creating beautiful memorable moments lead her to pursue her dreams. She has over 15 years’ experience in the creative field of marketing, design, production, content writing and photography.

Nez. Events provides creative and memorable solutions for social and corporate events. We curate, bespoke luxury events by integrating strategic branding, production and design. Our goal is to make your experience with us a unique and memorable one. Producing quality and creative events is our goal. We want to take the stress off of you and make your event a success.

We bring the professionalism, creativity, background, expertise, strategic thinking, real-time problem solving, resources and connections needed to deliver exceptional results, all while staying within the designated budget.

How did you build your audience on social media?

When I started my business Instgram page a few years ago, I had 3 followers. My Mom, my sister and myself. I was dedicated to growing my following slowly and organically. I started creating content right in my living room. I would take little corners and certain areas in my home and take lifestyle photos. I would post stories that were engaging and ask questions. I started following other accounts that had similar interest to what my business offered. I researched hastags that I knew were relevant to what the followers I wanted to attract were looking for and following. I guess if I had one good piece of advice for someone wanting to build a social presence, it would be consistency.

I know sometimes it may be a little difficult to constantly post images, stories and reels, but honestly that is the best way to grow your following organically. Also, once the sponsored post came about, those were a great marketing asset and strategy for us to get where we are today.

What’s been the best source of new clients for you?

The best resource of new clients for us has been Google My Business reviews from clients that have used us and were so happy with their experience with us. Also the sponsored posts on Instgram and Facebook have been amazing at producing organic following of potential clients that like what they see and want us to create an intimate memorable moment for them.

Contact Info:

• Website: https://www.nezevents.com/picnics
• Instagram: https://www.instagram.com/nez.events/
• Youtube: https://www.youtube.com/shorts/wJvrTbJPD68