Alright – so today we’ve got the honor of introducing you to Fallon Rhodes. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Fallon thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

As a Certified Clinical Herbalist and Nutritionist, my mission for the past 15 years in retail and private settings has been to align folks with herbal allies and nutrients to enhance Vitality.

It is a deep passion of mine to reconnect us with nature, our roots, and to find ways to infuse herbal remedies and the gifts of nature into our daily lives. It is our stewardship and connection with the seasons and cosmic forces of nature that I believe we are missing in modern life that humanity thrives with.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Phoenix Rising Herbals has been a dream since I fell in love with herbalism courses while pursuing a B.Sc. degree in Integrative Therapeutic Practices at Metropolitan State College of Denver. I graduated from the North American Institute of Medical Herbalism in 2012, and priorities shifted as I became a Mother in 2015.

Phoenix Rising Herbals was launched in January of 2024 as it was time to come back to my dream of owning my own herbal company.

Combining my love for both Astrology and Plants, I’m now working on an Astro – Herbalism certificate to be able to craft personalized herbal remedies based on an individual natal chart. It is my goal to utilize the clinical experience I’ve gained and weave ancestral cosmic knowledge into making targeted remedies for people that will support them in their healing and wellness journey.

It is imperative to me that every product be made with 100% organic herbs and the cleanest ingredients possible to avoid pesticides and harmful preservatives that take a toll on human health.

Being in the natural products industry for over 15 years has given me a deep understanding of skin care and herbal remedies. As a Nutritional Health Coach for over 8 of those years, I’ve had the opportunity to work individually with many clients and to see first hand how using carefully chosen herbal products can achieve deeper levels of healing. Using effective herbal remedies mitigates side effects allopathic medicine often ask us to contend with abd can often be just as or more effective at achieving the goal at addressing root imbalances.

Phoenix Rising Herbals provides customers with carefully formulated herbal tinctures, teas, syrups, salves, oils, and more and will be opening up to offer 1:1 health coaching services again in the Fall.

We’d love to hear the story of how you turned a side-hustle into a something much bigger.

I’ve been a long time supporter of the small shop community and was lucky to find friends online that saw the value in my knowledge and encouraged me to follow my dreams and launch Phoenix Rising Herbals.

Phoenix Rising Herbals started as a side hustle, supplementing my income as a Health Coach and Vitamins Support Staff at Natural Grocers. I’ve been able to cut back on hours spent away from my family, and increase the amount of work at home with the online demand of my products in the past few months.

Combining forces with other small shop communities and building handmade markets online and on platforms like Facebook have been successful in shifting from a side hustle to a full time business run from home. One day, I’d like to grow all of my herbs in my own garden for my products, process them, and make small batches of herbal products completely processed at home, with the highest level of traceability and love woven into each step in the process. It’s a high honor to be able to teach others about how to cultivate relationships with the plants that inhabit the Earth and about their healing qualities.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Connecting with our customers is the heart of Phoenix Rising Herbals and is the reason why I do what I do.

I’ve had the honor of customers reaching out personally on social media to ask advice about how to help their children, their families, their loved ones with either a cute or chronic health situations. It is often out of these conversations, that needs for particular products are revealed and new products are born.

One Mama in particular this year reached out with a very sick child at home who had a high fever and wasn’t able to hydrate or keep anything down. My advice was to make a strong Epsom salt bath and to get electrolytes in the skin. We discussed using certain herbs, essential oils, teas, beverages, things to add to the bath to increase her Vitality and allow her to slowly open up to receiving more nourishment. The bath we concocted for her worked and within a couple of hours — I was sect pictures of a smiling child. The gratitude this Mama had in her heart for me being there to offer ideas and solutions in a critical moment overwhelmed my heart with such joy; it is in these moments I am reminded I am in my purpose and calling. Our Bath Salt Tea product was born that day and has since expanded to many versions that address emotional, physical, spiritual levels of healing.

Contact Info:

• Website: https://www.phoenixrisingherbals.org/
• Instagram: https://www.instagram.com/phoenixrisingherbals?igsh=aDN6bzlsYnRoMml4
• Facebook: https://www.facebook.com/share/5XfvykPzkJseN8jL/?mibextid=A7sQZp
• Other: https://linktr.ee/phoenixrisingherbals

Image Credits

Phoenix Rising Herbals 🌿
Fallon Krystelle Rhodes