We caught up with the brilliant and insightful Faith Morris a few weeks ago and have shared our conversation below.

Alright, Faith thanks for taking the time to share your stories and insights with us today. Do you take vacations? Why or why not?

Yes, I absolutely take vacations, and I take vacations on purpose because if your business cannot survive a few days without you, it’s not a sustainable business. I talk to founders all the time who feel like they can’t step away because it feels impossible. Their business will burn down, and because their entire business is running and reliable on them, and that’s exactly why they burn out, right? Personally, how I have created making this possible for me is I plan a vacation before I need it. I plan a vacation, and when I come back from that vacation, I have another one already planned. My clients know what to expect when I am on vacation. I have very clear boundaries. I have very proactive communication. People respect structure. I’ve built my business in a way and our masonry business in a way that has allowed us to be able to do that. I document everything, but I also have a pre-leave checklist so that when I do go away, my business is less reliant on me every single time, and this takes time to develop, and it doesn’t happen overnight, right? Not many people can—business owners that work for themselves can go on vacation and not take their laptop or their phone.

Faith, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hi, I’m Faith Morris—a remote operations partner, business strategist, and the kind of person people call when their business feels like one giant open browser tab.

I specialize in helping high-functioning, multi-priority entrepreneurs build infrastructure that can actually hold the weight of their vision. My clients are often incredibly organized… but they’re the only ones who know how their business runs. Everything still lives in their head, and they’re exhausted from being the glue.

Before I stepped into this work, I spent eight years in aged care and disability coordination in Australia. That background taught me how to navigate complex systems, hold space for people, and lead with empathy—all while managing a million moving parts.

When my family moved back to the U.S., I put those skills to work behind the scenes of our masonry business, Earth & Mortar. I handled the operations, marketing, and backend systems. Within six months, we were profitable. Within a year, we went from being booked out two weeks in advance to three months ahead—with no reliance on social media. We built an SEO machine that still drives steady leads today.

Through that experience, I realized my real knack: translating the chaos happening in someones head into a priortized plan that allowed them to be efficient.. Whether it’s a bloated backend, a messy client experience, or a founder drowning in unexecuted ideas—I help people clean it up in a way that actually supports their life, not just their business.

The services I offer are a mix of strategy and hands-on support. I run client experience audits, six-week implementation sprints, and fractional operations partnerships. All of them are rooted in co-creation. I’m not here to hand you a shiny new system to maintain. I help you build one that works for how you think, how you work, and where you’re going.

What sets me apart is my ability to look at the whole picture—business, personal, team, tools, and brain capacity—and build infrastructure that actually holds it all. I’m proud to say I’ve done this all without a blueprint. I’m self-built, scrappy when I need to be, and strategic always.

If there’s one thing I want people to know, it’s this: your business isn’t too messy to fix. You’re not too behind to catch up. You don’t need more ideas—you need a plan that fits your brain, and a partner who can help you build it.

Can you share one of your favorite marketing or sales stories?

When I formally launched my business, I had every reason to play it small.

I was in a brand-new country. I didn’t have a big community. I had never personally branded myself before. But when it came time to launch, I decided I wasn’t going to sit around and wait for people to “find” me. I was going to tell everyone I knew. And I mean everyone.

I reached out to my real estate agent. I posted on Facebook (a platform I hadn’t touched since 2013). I texted friends. I had people share my new business in their Instagram stories, even if their audiences had nothing to do with operations or business consulting. I figured—if people don’t know what I do, how could they ever refer me?

About a week and a half in, something kind of wild happened.

A friend from college posted about my business in her IG story. Her business? User-generated content for kindergarten books. Not exactly a pipeline for high-level ops clients. But one of her followers saw it and sent it to a woman in a mom’s Facebook group who had just been venting about needing serious operational help.

That woman? She turned out to be my dream client. Based in Minnesota, in the construction industry (a world I know well), highly organized but totally stuck in the weeds. She reached out through my brand-new website, and when we got on a call, it was an instant click.

It was the kind of sales call where you’re like: oh yep—this is it.

That moment was the exact proof I needed. Proof that marketing doesn’t have to be fancy. Proof that your people will find you—if you’re willing to show up and tell the truth about what you do. And honestly, that one inquiry was all the confidence I needed to keep going.

Sometimes all it takes is one stranger to say, “I see you. Let’s talk.”

Any insights you can share with us about how you built up your social media presence?

I think most people overcomplicate social media.

There’s so much pressure to be everywhere, all the time—and honestly, it’s just another game. Every platform has its own rules, rhythms, and expectations. And if you try to play all of them at once, especially without a team? You will burn out fast.

When I launched my business, I made a very clear decision: I was going to show up on just two platforms, but do it intentionally.

For me, that was Threads and LinkedIn.

My strategy was simple:

On Threads: one post a day, no pressure for extras.

On LinkedIn: three posts a week and 30 minutes of engagement per day.

That’s it. That was my whole social media plan. And it worked—because I actually stuck to it. I set goals I could sustain without resentment. I wasn’t trying to keep up with anyone else’s visibility game. I played mine.

And here’s the truth: people can tell when you’re showing up from a place of pressure. It’s not compelling. What is compelling? Consistency, clarity, and a little personality. I also hate to say it… but showing your face really does make a difference. Whether you’re selling a service, a product, or a personal brand, people want to know who they’re buying from.

So my advice if you’re just starting out?

Pick two platforms you actually like using.

Set a realistic cadence you can commit to for three months.

Post with purpose, not panic.

Re-evaluate after 90 days and see what’s actually working.

You don’t need to be viral. You need to be visible to the right people—and that starts with showing up in a way that’s actually doable for you.

Contact Info:

• Website: www.faithemorris.com
• Instagram: https://www.instagram.com/remote.ops.partner/
• Linkedin: https://www.linkedin.com/in/faithelizabethmorris/

Image Credits

Kate Testa: https://ktesta.com/