We’re excited to introduce you to the always interesting and insightful Faith Hall. We hope you’ll enjoy our conversation with Faith below.

Alright, Faith thanks for taking the time to share your stories and insights with us today. Owning a business isn’t always glamorous and so most business owners we’ve connected with have shared that on tough days they sometimes wonder what it would have been like to have just had a regular job instead of all the responsibility of running a business. Have you ever felt that way?

There are moments when I wonder what my life would look like if I worked a typical 8–5 job—one where I could go home at the end of the day and leave work behind. Those thoughts usually come during the natural hardships of running a business: balancing financials, keeping employees happy, guiding clients who may be disappointed with their results, and trying to keep up with salon needs like backbar, product orders, and the never-ending grocery list.

Owning a business is incredibly rewarding, but maintaining any kind of work–life balance can feel impossible. Some days I catch myself imagining a different version of my life—a version where I’m not a business owner. My mind drifts back to the time when I was a booth-rent stylist: when I could choose my own hours, book my own clients, decide when I was mentally “clocked in,” and then completely check out at the end of the day. The freedom of doing my own thing was so simple, and sometimes that simplicity still calls my name.

As a business owner, it’s easy to crave that uncomplicated life when work follows you everywhere. When you’re on vacation and an employee calls. When you’re putting your baby to bed and receive a text that someone is putting in their two weeks. When your life feels less like your own and more like something constantly tugged by responsibility. You start to long for the kind of freedom that doesn’t control you.

But then—often in a blink—you remember why you chose this path in the first place. You remember the people who come to you for guidance. The example you set for those who look up to you. The opportunities you get to create for others who want to grow, learn, and thrive. You look around at the environment you’ve built—a space that is safe, welcoming, passionate—and at the people who choose it day after day.

It took me a few years to fully understand my “why.”
But now, every time I walk through that door, I see it clearly.

Faith, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I found my career path—and truly, the life I’m living now—through God’s guidance, incredible people, and a lot of unexpected moments. I went to college for three different fields at two different schools, but none of them lit a true fire in my heart. Eventually, I took a break from school shortly after getting engaged so I could focus on earning money and planning my wedding.

At that time, I was working for a salon owner who became one of the most impactful people in my life. She eventually decided to step away from ownership to focus more on herself and her craft, and to my complete shock, she approached me about selling the salon to me. It was an opportunity most people never get, and one I’m forever grateful for. I accepted her offer—or maybe she accepted mine, haha—and we worked through the details. Everything fell into place in a way that could only be described as a leap of faith and a moment where I had no choice but to fully trust God’s plan for me.

The first few years as a new business owner were filled with both challenges and growth. I learned how to handle client issues with grace while balancing the needs of the salon and the concerns of the customer. I learned that not every person who interviews needs to be hired (a funny lesson, but a very real one!). I learned that some people will try to tear your business down, and others will build you up—and both will teach you something valuable. All of this happened while I was still developing my own skills behind the chair, honing my specialty, and building my clientele. It was a lot of change all at once, but I’m proud of how I adapted, grew, and made necessary changes along the way.

One of the biggest blessings in this journey has been my husband. He supported me every step of the way and stepped in whenever I felt overwhelmed. He took things off my plate, encouraged me, and helped create the stability I needed to succeed.

I’ve learned that one of my strengths is being extremely coachable. I’m always willing to learn, always open to advice, and truly willing to listen to other perspectives. I think this is what sets me apart as a business owner. I’ve never seen myself as “above” anyone. Yes, I have expectations and I reinforce them when needed—but I see myself on the same level as the people I work with. I learn from my employees and booth renters every day, and I genuinely care about the people who choose my space to grow in. In fact, I often find myself going to them for advice I trust and value.

What do you think helped you build your reputation within your market?

I truly believe in giving every individual—especially in this industry—the freedom to express themselves through their art. Hair cutting and coloring are forms of creativity, and there are countless ways to approach the same look. Because of that, creating a safe, approachable environment where people can thrive, grow, and feel genuinely comfortable is incredibly important to me.

I think part of why my reputation has grown is because I lead differently. I don’t require a dress code, because I want my stylists to express who they are. I offer incentives and support that many salon owners don’t. I give my employees the freedom to build their own schedules, and I don’t impose unreasonable expectations. My goal is to provide so much support that success feels accessible, not stressful.

I believe that when people feel trusted, respected, and empowered, they do their best work—and that belief shapes every decision I make as a business owner.

What’s been the most effective strategy for growing your clientele?

I think I really found my voice—and my place—on social media, especially within local Facebook groups. I built my entire clientele simply by consistently posting and sharing my work online. Once I committed to showing up daily, everything shifted. I went from hoping for more clients to working six days a week and being booked out more than a month in advance. I remember dreaming of being *that* busy, and reaching that goal so much sooner than I expected was incredibly rewarding.

I also learned how important it is to have people in your corner who want to see you grow. Small incentives for clients who leave Google reviews, or offering occasional specials as a way to give back, go a long way. Those gestures not only help your business—they help build trust, loyalty, and real connections with the people who support you.

Contact Info:

• Website: https://mysite.vagaro.com/rusticrootshairco1?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAb21jcAOKHqZleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA81NjcwNjczNDMzNTI0MjcAAadryA9NQBSGIugpB9b0BBmxxoWqiv37v-l6LpQ8W8Xxn9YBxcRkW7fF5HbSow_aem_XTzD9zn4nqfmcsn1ykAikA&brid=Q8hjLROJ1F_GSMMfaPDUWw
• Instagram: https://www.instagram.com/_havefaithinyourhair_?igsh=ajRpeXJlMmdhejRi

Image Credits

SD Photography