We were lucky to catch up with Fabrizio Colombi recently and have shared our conversation below.
Alright, Fabrizio thanks for taking the time to share your stories and insights with us today. We’d love to hear your thoughts about making remote work effective.
In our industry many agencies prior to COVID-19 had already been remote. Some were even fully remote since its inception. Ours on the contrary started as a graphic design and printing company so a physical location was important back in 2001. As we became a full-service marketing agency focusing on Inbound Marketing that started to change a bit. Although for some of our customers having a location to visit seemed to be important. This all changed with COVID-19 and we realized that we could move our entire business to operate fully remote and our clients moved along with us. This taught us a valuable lesson and it gave us an opportunity to allow our team members to work where they felt more comfortable and productive. This allowed all of us to travel and work. This of course is easier said than done in this current environment but we see this through to the future of our business. Luckily for us remote work came naturally and there was not really a whole lot of adaptation. One thing we have established as a 1 day per month in-person work time at the shared office we have and then we enjoy lunch all together. This has become a practice we all look forward to every month.
Fabrizio, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
We have been in business since 2001. Originally a design and printing business that grew into a full-service marketing agency when I joined in 2008. We solve for (and with) our clients their communication strategy and how their business sells. We grow their online leads through a process called Inbound Marketing which among many of its principles and tools basically nurtures leads (potential customers) and actual customers to bring more business. We are proud to serve a variety of businesses which allows us to be more knowledgeable and be able to help the new clients we bring along.
What’s a lesson you had to unlearn and what’s the backstory?
The lesson to unlearn is that “the customer is always right” and that we must follow along to make any client happy. The most important thing I have learned is that our team comes first. Without a happy team, you cannot have a happy customer. If a customer becomes rude or does not value us and what we do then we need to politely let go of such customer. This again is easier said than done but it has proven to be a relief when done properly and at the right time.
What do you think helped you build your reputation within your market?
We’ve been in business since 2001. Always family run and operated so we know that if things go wrong, we as a family will take that responsibility. We have always strived to help our clients grow, either through our work or our care and interest in their business. That is why we have a lot of repeat and recurring clients. These bring along good clients.
- Website: https://decographic.net
- Instagram: https://www.instagram.com/decograph/
- Facebook: https://www.facebook.com/decographicinc/
- Linkedin: https://www.linkedin.com/company/decographic-inc-
- Twitter: https://twitter.com/decograph
- Youtube: https://www.youtube.com/c/DecographicNet
- Yelp: https://www.yelp.com/biz/decographic-doral-2?osq=decographic