We were lucky to catch up with Fabián Cabrera Lanza recently and have shared our conversation below.
Alright, Fabián thanks for taking the time to share your stories and insights with us today. Too often the media represents innovation as something magical that only high-flying tech billionaires and upstarts engage in – but the truth is almost every business owner has to regularly innovate in small and big ways in order for their businesses to survive and thrive. Can you share a story that highlights something innovative you’ve done over the course of your career?
The most innovative things I have done in my career was to incorporate hair regeneration technology based on stem cells to Hair Style products such as hair waxes or Hair Lifting Spray, since while customers defined hair style at the same time they applied a regeneration and rejuvenation treatment in a few steps and in the comfort of their home and make it a worldwide trend.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
It is an excellent question, at some point I started my professional career working for a company in the beauty sector in 2001, on that occasion I worked in the systems area and the areas assigned in the company were to cover Panama and Colombia, In this company I learned everything about international perfumery. I learned so much that after some time in retirement I started founding my own company, starting with skin care products and perfumery. One day a visitor of Italian origin entered my company looking for me and said that he needed to talk to me and market a new product, a hair treatment with argan stem cells, from that moment I began my specialization in the hair industry with extensive technical and scientific knowledge. Expanding my relationship with laboratories and the pharmaceutical industry, thus developing specialized and personalized hair styling and care products, including the scalp. Today we have the honor of serving the needs of our customers around the world.
Okay – so how did you figure out the manufacturing part? Did you have prior experience?
I already had the fortune of representing an Italian hair brand owned by our manufacturing laboratory over the years, I decided to create Capones at a stage in my professional career where I knew the needs of the male market in the world, so I develop a formula for each product based on each need, today Capones Mens Products is one of the most recognized and sustainable brands in the international market in male personal care. We have all the technology from our laboratory in Italy to do it
Can you share a story from your journey that illustrates your resilience?
Well, whoever truly knows my story knows the sorrows and failures you have to go through first in order to move forward. Without a doubt, one of the things that has marked me the most is the following:
Never give up. I remember returning to visit our family from Miami to Barranquilla – Colombia on June 23, 2021, and we found out that my wife had breast cancer and that she required urgent care, she underwent surgery, then Radiotherapy was applied and she has just at the end of her Chemotherapy sessions, how can you imagine she lost all her beautiful hair, but you know.
She will sing victory because cancer disappeared and our company specializing in hair care and restoration will help her soon and healthy growth in a natural way. Since that moment, I have remained by her side and we will return to our home in Miami victorious, never give up, this is a great tribute to all the brave women who are mothers, sisters, and daughters.
We are not just a company, we are not just a brand, we are a unit, and if we resist and overcome the pandemic and the disease we can handle everything. Capone’s Men’s Products is strong and growing throughout the continent and it is an honor for us to be a real men.
Contact Info:
- Website: www.caponesproducts.com
- Instagram: https://instagram.com/fabiancapones?igshid=MWI4MTIyMDE=
- Facebook: www.facebook.com/caponesproducts
- Linkedin: https://www.linkedin.com/in/fabian-cabrera-lanza-091778236
- Twitter: www.twitter.com/caponesproducts
- Youtube: www.YouTube.com/caponesproducts
Image Credits
Capones Products Inc