We recently connected with Evin Rose and have shared our conversation below.
Evin, appreciate you joining us today. Can you talk to us about a risk you’ve taken – walk us through the story?
In 2016, I found myself 5 years into a sales job, making more money than I ever thought I could in my late 20s, and quickly climbing the corporate ladder. I had accidentally fallen into this career, and from the outside it looked pretty incredible.. but internally I was burnt out, unfulfilled, and longing for more. I wanted to make a difference in people’s lives, specifically to help women realize their worth, and to feel empowered and lit up about creating the love that they desired. I began a training program to become a certified life coach, and over the next six months I followed my intuition and took the leap the move to California and quit my high-paying corporate job… without a client or a plan!
In those two decisions my whole life changed. I had to look my self doubt square in the face; the part of myself that told me I wasn’t capable of creating my own successful path, that I wasn’t experienced enough or ready to step into this role in people’s lives, that didn’t want to leave my comfort zone! But there was this inner knowing inside of me telling me to leap, and I chose to listen. I got on the plane. I put in my two weeks notice at work. I found a mentor and created support structures for myself, which made a world of difference, and I went on all in [add: on] the life that I desired to create.
Six years later, I couldn’t be more grateful to my younger self for those [add: brave] choices! I’ve had the great honor of guiding and supporting hundreds of ready-for-love women through 1:1 coaching, small group programs, courses, workshops, and even live retreats. I feel so proud of the impact that I’m able to have in women’s lives, and the freedom, flexibility, and abundance I’ve been able to create in my life. I’ve found the most loving [remove “loving + add “aligned”] community of friends and sisters in California, met my loving partner year, and have settled down in San Diego for this next chapter. I’m always reminding myself: risks pay off!
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
For many years, my own dramatic and often disastrous dating life was the entertainment at many brunches and girls’ nights. I wanted deep, intimate, committed love so badly, but I couldn’t seem to breakthrough my patterns of dating emotionally unavailable men (and trying to change them), downplaying my own needs and desires, and finding myself in unfulfilling “situation-ships.” As the years went by and more and more friends found partners, got engaged, married, and began families, it was hard to avoid comparison and negative self talk, which only created more anxiety and pressure around dating.
As I began my own personal development journey, I dove inward and transformed my relationship with myself. I discovered my own inherent worth, learned to love the less-than-perfect aspects of myself, and began to show up in my dating life from an empowered, open-hearted, and truly ready-for-love place. Suddenly, I began attracting, choosing, and creating experiences and relationships that met me on a deep level, and I was able to receive the love I always wanted while actually having fun on the journey!
I knew that if this was possible for me, it was possible for everyone. I jumped in to a Life Coach Certification program, and then sought out training in all different areas of self-relationship, mindset, energy work, masculine/feminine dynamics, sexuality, communication, and partnership. I began coaching women 1:1, and quickly discovered what’s missing in so much of the coaching work out there: Community.
Over the last six years, I’ve had the great pleasure of bringing groups of women together to heal, grow, expand, and create the love they desire while supporting and cheering one another on in community. Through small group coaching programs, courses, events and retreats, I get to help women to fully embody the version of themselves they’ve only dreamed of being, and to fill their lives with authentic, healthy, deeply connected love. I’m still in disbelief that I get to do this powerful and heart-filling work every day!
As my own romantic partnership has evolved, my partner Alex, who is also a coach, and I have had the great joy of collaborating on new programs together, and merging our combined 14 years of coaching to serve our clients. We believe that dating and love get to be an ADVENTURE, and that the juice really is in the journey.
I’m most proud of my ability to meet my clients with unconditional approval and love exactly where they are, and to truly see what’s possible for them– often times long before they can even see it for themselves. I believe the world needs more love, joy, play, connection, authenticity and truth more than ever before, and I absolutely love that I can contribute to that mission in my own way.
How’d you meet your business partner?
I can’t resist an opportunity to tell the almost unbelievable story of how I met my romantic partner, who is now my business partner!
In the summer of 2021, Alex had a romantic two week tripped planned to Tulum, Mexico for a friend’s wedding, but no date to join him. He had no problem getting dates, but he found himself in a pattern of choosing women who weren’t actually a great fit for him, and he was ready for the real deal! In a tipsy moment at a bar, he joked with his cousin that *she* should be the one to choose a woman for him to date and to take to Tulum. As they shared the idea with other people in Alex’s life, others wanted to get involved and support on this adventure in love, and before they knew it the “Tulum Dating Adventure Experiment” went viral.
When a mutual friend told me about Alex’s Experiment, I was intrigued and inspired! Like him, I was intentionally calling in my life partner, and craving more fun, play, and adventure in my dating life. I applied on a whim, and throughout the process it quickly became apparent to both of us, as well as to Alex’s committee of friends, that our connection was something special. Six weeks later we jetted off to Tulum together, fell deeply in love, and began the dreamy relationship that had led to our shared home, pets, and business partnership!
As we shared about our relationship unfolding with our communities (and the Instagram world), we received many requests from people saying, “Can you create something like this for me?!”. We felt the call loud and clear to lead a program together where we support our clients to create their own “Dating Adventure,” bringing the same level of intention, self-awareness, community support, comfort-zone expansion, fun, adventure, and open-heartedness into their love lives! So far, our clients’ Dating Adventures have been more successful than we could have hoped; the possibilities for transformation and love are endless!
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
One of the biggest things I’ve had to unlearn in business, over and over again, is that there’s a “right way” to do things. Whether it’s how to market on social media, how to build your team, how to structure a coaching program or run a retreat, how to have a sales conversation, how to grow or scale a business… I’m susceptible to taking an “expert’s” word as the TRUTH, leading me to judge the way I’m doing something or feel pressured to take that same action. Especially early on in my business, I would blindly take on advice, guidance, or modeled ways of doing things within checking in with myself and exploring what actually felt most aligned for me.
For example, I went through a program many years ago where we were taught about setting boundaries with our work time vs. personal time. That’s a great lesson, and something I was in dire need of at the time! However, the coach leading the program insisted that it was NOT OKAY to work on weekends, and that having solid, healthy boundaries with our businesses meant we worked regular Monday-Friday office hours (at the most). When I tried to share that sometimes I felt inspired on a weekend to create some content or excited to spend a few Sunday hours working on a business project in order to set myself up for an easier week, I was given a slew of reasons why that wasn’t going to turn out well for me. So I tried it her way for a while, shaming myself if I felt called to work outside of traditional hours, dealing with stressful Monday mornings and generally ignoring my intuition.
Over time, I have thankfully unlearned the idea that there’s a “right way” to do literally anything, or that there’s any such thing as a “one-size-fits-all” approach in entrepreneurship. I’ve strengthened my ability to tune into myself, to see what feels aligned and authentic, to listen to my own “No” and my own “HELL YES!,” and to experiment and find what works for me.
If you were to peek into my life now, you’d see that most of my weekends are work-free, but now and then you’ll see me enjoying a Sunday afternoon work sesh at a cute coffee shop or cozied up on my couch. You’ll notice that I barely work on Fridays, I honor my natural energy levels based on my cycle, and sometimes I’ll choose to have an intense work-sprint so that I can fully unplug on an upcoming vacation. From my social media presence to my team-building, to the way I work with my clients, I’m in the practice of choosing authenticity and doing it my own way, even when it goes against the grain.
Contact Info:
- Website: www.evinrosecoaching.com + www.yourloveadventure.com
- Instagram: @evinrose + @yourloveadventure
- Tiktok: @evinroselovecoach