We caught up with the brilliant and insightful Evgeniya Fedotova a few weeks ago and have shared our conversation below.

Hi Evgeniya, thanks for joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

When I decided to create a fashion brand, I knew that the name needed to reflect the concept behind the brand. It had to be eye-catching and beautiful while also reminding people about the importance of being eco-friendly and consuming mindfully.

I wanted the name to be feminine, magical, and lovely. Our clothes are designed for a free-spirited, nature-loving woman who is confident, self-loving, and caring towards others. The name had to embody all these qualities. To find the perfect name, I began collecting beautiful words and playing around with them. I was drawn to the word “Euphoria,” which means “to bear easily” or “power of enduring easily” in Greek. It also has a historical meaning of “bearing children,” which I found exciting as it relates to women.

I combined “Euphoria” with “Eco,” which means “home” in Greek. I hoped that this would remind people of nature and our planet. Therefore, Ecoforia is a unique word that conveys multiple meanings. To me, it represents a state of well-being while also caring for our home, which is our planet. This is the feeling we want women to experience when wearing our clothes.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Evgeniya, and I am a mother of three, a wife, and an entrepreneur. As a child, I dreamed of becoming a designer. I would sketch outfits-some of which were scary! I also loved creating beautiful clothes for my dolls. However, as I grew older, I found myself lacking the courage to pursue my dream.

After graduating high school, I enrolled in university to study personnel management. To cut a long story short, after three years, I participated in the “Work and Travel” program and came to the USA, and this experience changed everything for me. There, I met the love of my life, who would become my husband.
I earned a bachelor’s degree and two master’s degrees, one of which is an MBA. I worked at center for analytics for nine years, but I eventually realized that I didn’t want to work for anyone else or remain in the corporate world. I wanted to pursue my dream.

Summoning my courage, I decided to manifest my vision! Thankfully, my husband was incredibly supportive. By that time, we had two children, a dog, and a cat.
So, l embarked on my journey to create
a sustainable clothing brand. I love fashion, but I love nature and our planet even more. I was determined to do fashion the right way!

Currently, we exclusively use natural materials such as silk, cotton, linen, and wool. Our goal is to produce sustainable, timeless, and elegant clothing that women can proudly wear for many years. My dream has evolved; it’s no longer simply about being a designer. I aspire to build a business where women can come together to create, enjoy their work, and make a meaningful impact.

How’d you meet your business partner?

I believe that the universe helps you when you engage in meaningful endeavors and embrace the opportunities meant for you. When I decided to start my business, I created a plan, and the next step was to find a pattern designer who could bring my creations to life. I manifested it! I asked the universe to guide me to the right person.
Two weeks later, at a friend’s party, I found myself in a conversation with a girl. When I inquired about her profession, she revealed that she was a stay-at-home mom but had previously worked as a pattern designer.
It was a perfect match!

We’d love to hear the story of how you built up your social media audience?

I am currently building my community on Instagram, and I have valuable advice on what not to do! Avoid posting content that attracts the wrong audience. You may end up with many followers who are not your target demographic. It’s essential to carefully consider which audience each piece of content is directed toward.

Contact Info:

• Website: https://Ecoforia.us
• Instagram: https://www.instagram.com/ecoforia/profilecard/?igsh=MTFvc21taG83cm40OA==
• Facebook: https://www.facebook.com/profile.php?id=61565886962409&mibextid=LQQJ4d

Image Credits

@jkuper_
@shotby.io
@marynakphotography