We recently connected with Evan Gering and have shared our conversation below.

Evan, looking forward to hearing all of your stories today. We’d love to hear about a project that you’ve worked on that’s meant a lot to you.

One of the most meaningful projects I’ve worked on was a Founder’s Story video for Set Free Monterey Bay, a local nonprofit working to combat human trafficking through education, outreach, and restoration. Their work is profoundly life-changing for the residents they serve and the individuals they educate.

As the founder of Glacial Etch Media, I’m drawn to stories that leave a lasting impression. When I connected with the Set Free team, I was struck by their heart-forward approach and relentless dedication to serving survivors and educating the community. I knew immediately I wanted to help bring their story to life in a way that could extend their reach and build momentum behind their mission.

Through the interviews we filmed and a book written by one of their founding members, I can honestly say I learned a great deal, not just as a filmmaker, but as a person. The experience opened my eyes to the realities of human trafficking in our own backyard and made me a more informed, empathetic advocate. It wasn’t just another project, it shifted something in me.

That’s the kind of work I’m most passionate about. At GEM, we’re here to create story-driven media that reflects the heart of a mission and helps it resonate with the world. Working with Set Free Monterey Bay was an honor, and it’s a collaboration I’ll carry with me always.

Evan, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I found my way into storytelling and filmmaking at a young age. Like many, I was captivated by movies and entertainment growing up, but what truly sparked something deeper in me was hearing real stories from real people. That passion began to take shape during my time volunteering at the Motion Picture Television Fund, a long-term care facility for retired members of the film and television industry.

By sitting with residents, listening to their stories, and learning from their experiences, I gained a rare firsthand window into lives shaped by creativity, struggle, and triumph. It was a deeply formative time for me. I wasn’t just hearing stories, I was absorbing them, learning how to listen, ask questions, and how to see people clearly. That experience helped shape the storyteller I’ve become.

At the same facility, I had the opportunity to volunteer at their closed-circuit television station, which I often refer to as my first film school. I logged well over 1,000 hours there throughout high school, working closely with residents and staff on everything from screenwriting and set-building to editing, camera operating, and lighting. It was an invaluable hands-on education in every aspect of production.

Later, I went on to film school, followed by five years working in Los Angeles on music videos, commercials, and feature-length productions, sharpening my craft and learning how to use storytelling as a tool with real-world impact.

Today, I run Glacial Etch Media, based on California’s Central Coast in Monterey. We specialize in crafting cinematic, emotionally grounded stories, whether for brands, organizations, or individuals. Our work spans documentaries, commercials, and event capture. What sets us apart is our deep commitment to authentic storytelling, we don’t just shoot videos; we help people understand, clarify, and express their purpose.

One of our signature offerings is Legacy Capture, a deeply personal service that involves documenting the life stories of senior family members through intimate, guided interviews. We turn those into beautifully crafted, personalized documentaries. It becomes an heirloom piece for families and a way to preserve history with heart and dignity.

I’m proud of every project we take on, but I’m most proud of the way we treat the people we work with. Whether we’re capturing a red carpet event, commercial, or a nonprofit founder’s journey, we approach it all with the same level of care, curiosity, and respect.

At the end of the day, I believe storytelling is a superpower, especially for businesses and organizations. Your story is your most valuable differentiator. It tells people not just what you do, but why you do it and that’s what people truly connect with.

If there’s one thing I want people to know about Glacial Etch Media, it’s this: we’re here to tell stories that matter, and we care deeply about getting them right.

What’s the most rewarding aspect of being a creative in your experience?

One of the most rewarding parts of being a creative is getting to use storytelling (my personal superpower) to help others bring their dreams to life. I get to create visually impactful stories that are deeply meaningful to the people I work with. Being behind the camera and collaborating with others to share their truth, while learning from them in the process, is what truly fills my cup.

I’m also incredibly grateful to be doing something I genuinely love. I’m passionate about the work I do, and that passion fuels me through the challenges and long hours that come with any creative endeavor. There’s nothing quite like the moment a finished project is released into the world, whether it’s shared with a global audience or just within a single family, and witnessing the emotional response it brings. That feeling of having helped someone be seen or understood, even in a small way, is a gift I don’t take lightly.

I also love that no two days are ever the same. Every project brings new people, new environments, and new creative challenges. I don’t follow a rigid schedule or stay in one narrow lane, and that keeps me hungry to keep learning, growing, and pushing myself.

At the heart of it all, this work gives me purpose. It’s not just about telling stories, it’s about connecting with people, capturing what matters, and leaving behind something meaningful.

Is there mission driving your creative journey?

Absolutely. At the heart of everything I do is the goal to make a positive impact and leave a lasting impression. I founded Glacial Etch Media with a very intentional mission: to tell meaningful stories that leave a lasting impression for people, organizations, and causes I genuinely believe in. That means the work is always personal. We’re selective about the projects we take on because we want to align with people who are doing the right thing and contributing to positive change in their communities.

One of the clearest examples of that mission in action is our Legacy Capture offering. After doing the very first Legacy Capture with my grandmother, I experienced just how meaningful this kind of storytelling can be. Not long after we recorded her interviews, her memory began to decline, and that project became a priceless gift to our entire family. I realized then how powerful it is to preserve someone’s voice, laughter, and life story for future generations.

Whether it’s helping a nonprofit expand its reach, showcasing a founder’s journey, or preserving a family’s legacy, my mission is simple: to help people tell their stories in a way that resonates, endures, and creates connection. I truly believe storytelling is one of the most human and healing things we can do.

Contact Info:

• Website: https://www.glacialetchmedia.com
• Instagram: @evanmg.productions | @glacialetchmedia
• Linkedin: https://www.linkedin.com/in/evan-michael-gering-8a402689/
• Youtube: https://www.youtube.com/@GlacialEtchMedia

Image Credits

Jamie Hall
Jens Ericson
Jacob Halter
Evan Gering
Travis Geske