We were lucky to catch up with Eugenia Gamero recently and have shared our conversation below.

Hi Eugenia, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

The mission behind BuyMalandra.com is to offer unique and sustainable designs from Latin America at an affordable price focusing on a slow fashion business model.

Eugenia, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

BuyMalandra.com is a safe shopping experience for anyone looking to consume fashion in a responsible way, we focus on brands with a story that represents our culture and take you on a sustainable fashion journey outside of the established.

Besides our slow fashion shopping experience we offer consulting, custom designs, fashion styling and branding services for any individual or company looking to make a statement.

Is there a particular goal or mission driving your creative journey?

The goal is to bring together the best fashion designers and emerging brands from Latin America all in one place and focus on slow sustainable options.

Can you share one of your favorite marketing or sales stories?

Sometimes sales comes from the most unexpected places, from an instagram live where we are sharing a detailed look of the products to a simple conversation in a cafe, the most important part of our marketing strategy is focusing on sharing the story of each product and brand with the customer, the more fascinated they are about how its made or where it comes from the more they want to be part of it and the more it resonates with their personal life.

Contact Info:

• Website: https://www.buymalandra.com
• Instagram: @buymalandra
• Linkedin: https://www.linkedin.com/in/eugeniagamero/

Image Credits
Photos: Majo Andrade @CZZP