We recently connected with Etienne Terlinden and have shared our conversation below.
Hi Etienne, thanks for joining us today. So, naming is such a challenge. How did you come up with the name of your brand?
Cordon of Santa Barbara, the ribbon enclosing Santa Barbara County. We focus on wines with grapes exclusively grown in Santa Barbara County. Our wines are regional and respect the terroir and nuances of our geography.
Etienne, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I always have respected and love farming. I also was raised with an appreciation for wine and the art of the winemaking craft. To be able to make a leaving in the wine industry was very appealing to me.
We’d love to hear a story of resilience from your journey.
I was in the naval reserves while I started by career in wine. Unfortunately, during harvest of 2001 US was attacked and I was asked to serve our country during the GWOT (Global War on Terror). I had to show resiliency, as I balanced my obligations with the US navy and my career in wine.
Can you talk to us about how you funded your business?
I started my business on a credit card and also worked for a larger winery. I started small and moved my way up and tried never to overextend myself. Key to the wine business is to never make more wine than you can sell.
Contact Info:
- Website: https://cordonwinery.com
- Instagram: @cordonofsantabarbara
